THE EMOTION OF EXCEPTIONAL HAIRCARE

OUR 10TH ANNIVERSARY LOOKS INSPIRED BY YOUR REVIEWS

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Subscribe + Save 10%, Developed by a Hair Stylist, Earn Rewards, Complimentary Samples, Clean Ingredients, and Cruelty-FreeSubscribe + Save 10%, Developed by a Hair Stylist, Earn Rewards, Complimentary Samples, Clean Ingredients, and Cruelty-Free
The Signature Collection

MINIMALISM MEETS MAXIMUM PERFORMANCE

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STEP 1

SHAMPOO

Cleanse

step 2

CONDITIONER

Repair

step 3

FINISHING SERUM

Protect

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Our heroes

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Signature Collection With Allure Best of Beauty Award Winner 2023
SIGNATURE COLLECTION
4.9
Rated 4.9 out of 5 stars
103 Reviews
$148.00
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VACATION ESSENTIALS KIT
$96.00
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Repair, Protect, Boost. Our Heroes. The Solution To Hair Loss and Breakage.
THE HEROES STARTER KIT
5.0
Rated 5.0 out of 5 stars
2 Reviews
$222.00
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Scalp Hair Rejuvenating Booster With a Shadow of A Hand
SCALP + HAIR REJUVENATING BOOSTER 
4.9
Rated 4.9 out of 5 stars
25 Reviews
$95.00
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Finishing Serum 200ml
FINISHING SERUM HAUTE PERFORMANCE
5.0
Rated 5.0 out of 5 stars
63 Reviews
from $54.00

a decade in / forever ahead

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Signature Collection
Signature Collection
Styling Collection
Styling Collection
Scalp Collection
Scalp Collection
Travel Collection
Travel Collection
Spa Collection
Spa Collection
Online Exclusives
Online Exclusives

WHAT'S YOUR HAIRCARE EQ?

Shop our curated routines for results-oriented solutions to meet your haircare needs.

Sumptuous
Orgasmic
Seductive
Euphoria
Joy
Voluptuous
Authentic
Wendy IlesWendy Iles

MEET WENDY ILES

Internationally acclaimed celebrity hairstylist + founder of Iles Formula
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AS SEEN IN

AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
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