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award-winning

SIGNATURE COLLECTION

Instantly transform ALL hair types
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SIGNATURE STYLING + WET BRUSH

For use on wet + dry hair
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Featured Products

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Signature Collection With Allure Best of Beauty Award Winner 2023
SIGNATURE COLLECTION
4.9
Rated 4.9 out of 5 stars
98 Reviews
$148.00
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Scalp Hair Rejuvenating Booster With a Shadow of A Hand
SCALP + HAIR REJUVENATING BOOSTER 
4.9
Rated 4.9 out of 5 stars
23 Reviews
$95.00
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Scalp + Hair Rejuvenating Booster Trio
Three Stacked Scalp + Hair Rejuvenating Boosters
SCALP + HAIR REJUVENATING BOOSTER TRIO
4.8
Rated 4.8 out of 5 stars
5 Reviews
$260.00
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Repair, Protect, Boost. Our Heroes. The Solution To Hair Loss and Breakage.
THE HEROES STARTER KIT
5.0
Rated 5.0 out of 5 stars
2 Reviews
$222.00

MINIMALISM MEETS MAXIMUM PERFORMANCE

With the Iles Formula Signature Collection 3-step method

Step 1: Shampoo, Step 2: Conditioner, and Step 3: Finishing SerumStep 1: Shampoo, Step 2: Conditioner, and Step 3: Finishing Serum
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Subscribe + Save 10%, Developed by a Hair Stylist, Earn Rewards, Complimentary Samples, Clean Ingredients, and Cruelty-FreeSubscribe + Save 10%, Developed by a Hair Stylist, Earn Rewards, Complimentary Samples, Clean Ingredients, and Cruelty-Free

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Shop our curated routines for results-oriented solutions to meet your haircare needs.

Hair Breakage
Colored + Chemically Treated
Dry, Dull or Lifeless Hair
Extensions
Curly Hair
Greasy Oily Hair + Scalp Care
Wendy IlesWendy Iles

MEET WENDY ILES

Internationally acclaimed celebrity hairstylist + founder of Iles Formula
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AS SEEN IN

AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
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