Care for Your Curls, the Iles Formula Way

Curls have a mind all their own. From loose waves to defined, tight coils, each texture and curl pattern brings its own rhythm and its own set of rules. We at Iles Formula understand what they need, because we live it: Wendy Iles, our founder, is a curly girl, so know your curls are safe here.

Curls can be incredibly delicate. They crave and demand their own moisture, shed chemicals faster than straight hair, and break easily when mishandled. The secret? A ritual designed around hydration, protection, and respect for your hair's natural shape and architecture. 

The Foundation: Cleanse + Condition

The Signature Collection is where every routine begins. Our Shampoo and Conditioner were formulated to work together to hydrate the hair without weighing curls down - because curls perform best when they're nourished from root to tip. A sulfate-free system that protects the cuticle, strengthens from within, and restores that soft-as-cashmere texture curls deserve.

The Secret: Damage-Free Drying

Here's where most make one fatal mistake: rubbing their wet curls with a regular towel. The friction disrupts the cuticle at its most vulnerable moment, causing frizz and breakage. Enter the Iles Hair Turban Towel - a microfiber essential that gently squeezes moisture out without disturbing the curl pattern. Your curls stay in place as they dry, and you avoid unnecessary damage. It's the step you didn't know you needed - but won’t be able to skip.

The Finishing Touch: Define + Protect

Curl Revive is your weightless hero. A protective styling serum with cashmere texture (versus the silky feel of Finishing Serum) designed specifically for textured hair. It defines movement, locks in hydration, and protects against heat (up to 450°F), UV, humidity, and frizz. For all curl types - and excellent on thicker, coarse, or chemically treated hair, too. Silicone-free, paraben-free, phthalate-free. Just beautifully defined curls with soft movement.

Apply liberally to damp hair. Comb through, diffuse or air-dry. Don't touch again until fully dry. The result? Curls that look as good on day three as they did on day one.