The average life span for a strand of hair is 2- 7 years. Take a moment to imagine what your hair goes through in that amount of time. How many times it gets colored, how many days in the sun, how many times you blow dry it, curl it, and/or straighten it. What about how many days it gets pulled tight into a ponytail or a bun. All of these daily rituals can definitely wreak havoc on your strands, and if your hair can survive up to seven years, then you can imagine what it has been through by the time it finally dies off. Did you know that Iles Formula Is Phenomenal For Hair Repair? In this weeks journal, we are breaking down the features and benefits of our formula's and why they are so ideal for repairing and maintaining healthy hair, as well as becoming your new must have hair styling products. These benchmark formulas actually repair ALL hair types INSTANTLY.
Before we even begin to share the features and benefits of our products, we want to share some reviews, as well as before and after images so that you can see for yourself the results of our formula's. Below you will see some comments from magazine editors, as well as some actual reviews from real Iles Formula users. Plus, we want you to be able to see with your own eyes the before and after effect of just one use of our formulas.
Haute Performance Shampoo
All great hair begins in the shower! Many feel like it's the styling products that make their hair look and feel incredible, and to some extent this is definitely true, however what you use to cleanse and condition your hair is really where great hair begins.
ILES FORMULA signature SHAMPOO was created by selecting the most exclusive, high performing antioxidant-rich ingredients to work for all ages and hair types. It immediately detangles + repairs + protects hair while providing manageability and a luscious silky texture. This delicate formula cleanses without ever stripping color or drying out your hair. You will immediately feel the goodness of ILES FORMULA by the bounce and luster you’ll have after just one shampoo. For the final touch, silk proteins will nourish the hair resulting in sumptuous volume and body. SULFATE FREE + SILICONE FREE + PARABEN FREE means you will obtain beautiful results without all of the harsh chemicals.
DIRECTION FOR USE:
Thoroughly wet your hair before applying our shampoo. This also goes for regular shampoo but it’s even more important for sulphate-free shampoos. Add more water not more product, which will activate the ingredients to create a more sumptuous lather. Rinse hair thoroughly. Repeat if necessary.
Haute Performance Conditioner
The jewel of the ILES FORMULA haircare line is the CONDITIONER. It is the raison d’être for the entire collection. This paraben free formula instantly transforms damaged, straw like hair into sumptuous spun silk perfection. Put to the test on today’s biggest celebrities and on the sets of prestigious directors and photographers - ILES FORMULA repairs and revitalizes even the most damaged hair instantly. Knots and tangles slide away leaving hair beautifully healthy, with a delicate perfume of white flowers. Silk Proteins from Japan create an immediate voluptuous effect on the hair. The addition of high technology aids to instantly close down the hair cuticles to create a beautiful smooth surface. Tucuma Palm and the seeds of the Macrobola Tree are sourced from the Amazon rain forest in Brazil, as well as 16 other propriety ingredients including Vitamin E and B5 for total hair rejuvenation. Our Conditioner INSTANTLY repairs ALL hair types.
DIRECTIONS FOR USE:
After using the Iles Formula shampoo apply the Iles Formula conditioner. Apply the conditioner to mid length and ends of the hair, then comb through for even distribution. The comb is the vehicle that will deliver to the roots precisely what is needed. Rinse. Think of this conditioner as nutrition for the hair, a little residue left in the ends of brittle dry hair won’t harm, it will feed the hair with nothing but goodness.
There’s no better way to protect all hair types from environmental assaults than with ILES FORMULA FINISHING SERUM. Hand-picked, custom-blended ingredients including vitamins, nut oils, silk, and ceramide, feed hair with nothing but goodness without ever weighing the hair down. This paraben-free formula is your hair’s best protector against heated tools, against UV rays, humidity, and free-radicals - strengthening hair + helping repair split ends + preventing colour fade. Lightly scented with white flowers. HEAT PROTECTION + UV PROTECTION + COLOUR SAFE + HUMIDITY PROTECTION
DIRECTIONS FOR USE:
Apply the Iles Formula Finishing Protection Serum to mid lengths and ends of wet hair as blow drying. Once dried smear a small amount over the outer finished surface. The finishing serum can be used daily on dry hair, without ever weighing the hair down.
Frizzy curly hair customers that like to let their curly hair dry naturally - we advise to use more quantity of serum. Comb through for even distribution and allow your curl to dry naturally or with a diffuser. Do not disturb the hair until dry. The curl will dry with a beautiful form and will feel soft like silk and have much less frizz.
Are you using a mask on your hair currently? This is something you can be doing as much as once a week, to once a month depending how much additional treatment your hair needs.
The ILES FORMULA haute performance MASK was developed to strengthen and nourish hair. Selected raw ingredients make up the most sumptuous cocktail for hair and scalp without weighing the hair down. Tucuma butter and pracaxia extracts are sourced from the Amazon, silk proteins from Japan, nut oils from Australia as well as vitamin E, panthenol and B5. For premium results apply between the ILES FORMULA shampoo to prepare the hair and scalp and the ILES FORMULA conditioner to seal in the goodness that this mask delivers. VITAMIN INFUSED + COLOR SAFE
DIRECTIONS FOR USE:
The Iles Formula Hair Mask is best applied after the Iles Formula shampoo. Remove excess water and apply the mask liberally throughout the mid lengths and ends of the hair, comb through for perfect distribution. The comb will deliver to the roots the good quantity of product needed. Indulge for 5 to 20 minutes. Rinse, then finish with Iles Formula conditioner.
This nourishing + strengthening hair mask can be used weekly in the case of brittle, dry and damaged hair or as a monthly hair spa for all others hair types.
Our NEWEST addition to the Iles Formula family is the Haute Performance Curl Revive. To honor women who wear their hair wavy, curly or spiraled ILES FORMULA has developed a haute performance CURL REVIVE spray. Curls are definitely more difficult to handle, so we have provided you with some simple steps to ensure your curl will be sumptuous and beautifully formed.
Straight hair: Iles Formula Revive can also be used on straight hair to add more nourished texture during or after blowdrying. CURL DEFINITION + COLOUR SAFE + UV + HUMIDITY PROTECTION
DIRECTIONS FOR USE:
Choose between the two applicators provided that suit your hair needs. The spray for a lighter more voluminous effect or the flip-top applicator for a more concentrated dosage.
Shampoo and then condition with Iles Formula. Comb the conditioner through from roots to ends to separate curls. This should be the last time you attempt to comb your curls until dried.
Rinse the conditioner in a downward direction instead of back. Refrain from adding friction to your curls with a towel, instead, lean over and squeeze the water out so that the curl remains in shape. The Iles Formula absorbent hair turban is the perfect towel for this purpose. Apply the Iles Formula Curl Revive liberally throughout the hair.
Try not to disturb the curls too much. Dry either with a diffuser or allow the hair to dry naturally. Next day freshen curls by dampening with water and re-applying Iles Formula Curl Revive.
A regular old towel can actually be causing more frizz in your hair, and for that reason we created the Hair Turban. The ILES FORMULA haute performance HAIR TURBAN is an extra absorbent, luxuriously soft, micro fibre towel that gently dries hair fast without friction, reducing static, frizz and breakage. Generously sized with an elasticized edge and secure button to fit all head sizes. AIDS FAST DRYING + REDUCES STATIC + FRIZZ + BREAKAGE
Now that you have all of the information you need about our formula's you can see how important it can be to take care of you hair. Two to seven years is a long time for those delicate strands to stay healthy and strong. In order for this to happen, you must be providing them with the nutrients, protection and strength that they will need. Feed your hair what it needs and watch it flourish. This is the single most important step you can take for beautiful healthy hair.