Regular price$42.00
・For all ages + hair types.
・Immediately detangles + evens out porosity + adds root volume.
・Color safe + extension safe.
  • Complimentary US Shipping


・Our award winning signature Shampoo cleanses without stripping color or drying the hair out.

・Just one shampoo and you will immediately feel the bounce and luster in your hair.

・Extremely calming for even the most sensitive scalps.

・Formulated with the most exclusive, high performing, sustainably sourced, antioxidant-rich ingredients to work for all ages and hair types.

・Immediately detangles hair while providing manageability and a luscious silky texture.

・Vitamin B5 increases the hair's pliability, helping your hair withstand breakage.

・Bespoke, allergen-free perfume of White Tea Flower.

・Sulfate Free + Silicone Free + Paraben Free

・Apply to very wet hair.

・Massage and add more water, not more product, to activate an indulgent lather.

・Rinse thoroughly.


・For maximum results, use with the Iles Formula Conditioner (2) + Iles Formula Finishing Serum (3).


The Shampoo is sulfate free + silicon free + paraben free. The secret to our Shampoo is to use more water, not more product to activate the root juices then start massaging into the hair immediately to create an abundance of lather that will help distribute all the nutrients to the hair.
Yes. Our shampoo is sulfate free however it delivers an abundance of lather due to a root extract we use instead of sulfates. The secret to our shampoo is to add more water while massaging, not more product. The root extract buffs over damaged porosity bars on the hair shaft (particularly common in colored hair) so be sure to use it on the ends of the hair which need this nurture the most.
Normally this should not create a problem. However, as there are healing qualities in our Shampoo, please try the first shampoo without the pigment additive and add it to the second shampoo. Preferably use a brand with pure pigments that won't contradict the nurture our Shampoo is delivering to your hair.
As often as you wish. Our formulas are high performance using gentle ingredients so will never dry the hair or scalp.


Our products are perfect for ALL hair types.
Yes. Iles Formula will never weigh your hair down. In fact, by using our 3 award winning formulas, the Shampoo + Conditioner + Finishing Serum, fine hair will gain body and appear thicker and fuller. The results are immediate and right after the first treatment your hair will not only look great but also feel great. The Iles Formula Hair Mask has also been formulated not to weigh the hair down. It's performance is to nurture and strengthen hair and scalp without leaving any residue behind so it's perfect for even the finest of hair.
Yes. Greasy hair sufferers can benefit from our Shampoo which is sulfate free yet still lathers very well. Your hair will feel thoroughly cleansed and refreshed after use! The secret to our Shampoo is to add more water, not more product and to massage it into the hair immediately for the abundance of lather which will give the hair a thorough cleanse and lift the excess sebum from the scalp. 
Yes, our formulas were born to nurture and repair all types of hair. The more damaged the more phenomenal the performance! The root extract in our Shampoo buffs over damaged porosity bars on the hair shaft which are particularly common in colored hair. The Iles Formula Conditioner is essential in repairing any damage as it locks the outer hair shaft and instantly detangles hair. The Iles Formula Finishing Serum is protection for your hair and contains UV filters to maintain your color while leaving hair vibrant and healthy.
Our shampoo is excellent on grey hair. The Shampoo contains a root extract in place of sulfates which actually removes the yellow tinges that can often appear in grey hair through pollution, city water and sometimes even medication. 
Yes. Iles Formula is phenomenal on all hair extensions. We have some of the best extension salons using and selling Iles Formula as home care for their clients. As your extensions age, they will begin to feel rough and dry. Iles Formula transforms this hair to sumptuous silk. The best and most complete nurture system is the Signature Collection.
Most certainly, yes. Iles Formula is one of the most recommended products to use after ALL chemical procedures including Brazilian blowouts. The best and most complete nurture system is the Signature Collection.
Yes. All Iles Formula products are keratin safe. In fact, as keratin treatments disrupt the hair shaft, Iles Formula is the perfect home care after such a treatment to nurture, care and repair the hair shaft without coating or weighing the hair down.


Shampoo - pH 5.50 - 6.5 Conditioner - pH 4.0 - 5.0 Finishing Serum - pH 4.0 - 5.0

Before and after

No retouching. No extensions. Results after just one application of our 3 step formulas.

Recently viewed


The pH level of your shampoo can have a big impact on the health of your hair. For shampoo, the best pH range is between 5.5 and 6.5. This range is the same as the pH range of a healthy scalp, which helps to maintain the natural balance of the scalp and hair, and prevent dryness, breakage, and other damage. The Iles Formula pH levels are:

You may have heard that high pH shampoos are damaging to your hair. And it's true - high pH shampoos can cause the cuticles to open up, leading to dryness, breakage, and other issues. Therefore, it is generally not recommended to use high pH shampoos. Instead, look for shampoos with a pH around 5.5 to keep your hair healthy.

The best pH level for shampoo is also around 5.5, which is the same as the normal pH range of the scalp. This pH level helps to maintain the natural balance of the scalp and hair, and prevent dryness, breakage, and other damage. When shopping for shampoo, be sure to check the pH level on the label.

While there are shampoos on the market with a pH of 9, they're generally not recommended for most hair types. A pH of 9 is considered high for a shampoo and can be damaging to your hair. Instead, opt for a shampoo with a pH around 5.5 to maintain your scalp's natural balance and keep your hair in top condition.