Iles Formula in Los Angeles
Iles Formula was launched into the Ron Robinson stores last week in Santa Monica and Melrose, West Hollywood, Los Angeles. It was the perfect LA evening with music, cocktails and hor d'oeuvres attended by press, colleagues and friends.
My husband and I flew into Los Angeles from NY especially to celebrate the Iles Formula entry into this beautiful concept store of Ron's in Santa Monica. The Melrose store, which is attached to Fred Segal is equally special to me since I would always visit on all my LA trips looking for new beauty perfumes and watching the shelves for their latest entry of beauty products. I have great satisfaction to see Iles Formula in Los Angeles displayed so beautifully on their shelves, right there in the middle for all to see.
Ron Robinson's staff have use and love the Iles Formula performance. Their excitement at having our formulas was contagious, and kept me continually smiling all day long. I know how high performance our formulas are but even so, it's always so pleasing to have others reconfirm their very own positive experiences with our products.
Delicious hors d'oeuvres were provided by Elizabeth Spaulding at Uplifters Kitchen and cocktails from Swiftbartending my favorite being the blackberry and vodka specialty.
Thank you to all who attended to support our entry into our first USA store. Your presence was most welcoming and very appreciated.