KRISTIN: WENDY, TELL US A LITTLE BIT ABOUT YOUR HAIR PRODUCT LINE ILES FORMULA.
Wendy: Iles Formula was originally just made for me and my need of a product, that instantly repaired celebrity hair, that I encountered on set every day. I couldn’t find what I needed in haircare, so I set out to develop it myself, as I knew exactly the results I needed to achieve. I’ve been using these formulas around the globe as my on set tool for the past 4 years, it was only through the insistence of my celebrity clients, wanting to purchase them, that I finally decided to go public with them. The Iles Formula Shampoo is made mostly from root juices, no sulfates, no paraben, no silicon. The Iles Formula Conditioner is the jewel of my range! No conditioner works as fast and efficiently as this one and on all hair types. Most high-end products have 1 or 2 key ingredients, I have 24 hand-picked key raw ingredients in the conditioner alone! The Iles Formula Finishing Serum is the protector. It protects against heated tools and against UV rays, it helps stop color fade and is wonderful against humidity. It also has many key raw virgin ingredients.
KRISTIN: WHAT ARE THE COMMON MISTAKES WOMEN MAKE WHEN IT COMES TO THEIR HAIR?
Wendy: Usually they use too much hairspray! It is a product I so rarely use. I find if you do a good blow dry and/or heated wave, what ever the style, it’s best just to allow the hair to settle into position without hairspray. It prevents the hair’s own capability to set in and – quite frankly – I think it feels awful to the touch!
KRISTIN: CAN YOU TELL ME A FEW DOS AND DON’TS ON THE WAY TO HEALTHY HAIR?
Wendy: DO trim ends, even if you’re growing your hair, it is always important to keep the ends trimmed. DO use care products. As you know, I’m for hair health above all, so I’m very focused on conditioning and protecting the hair! So always use a conditioner and a protection serum. DO have a balanced diet. Drink lots of water, eat fresh fruits and veggies, food rich in Biotin and Vitamin B (leafy greens, kale and spinach), Vitamin E (Walnuts and almonds) and Vitamin D, Omega 3, fatty acids. Not only you will see a difference in your hair texture shine and strength but also in your nails and skin. DON’T use elastics that are too tight, they will cause hair breakage. DON’T use excessive heat with the hair dryer when you run it through the hair; using the dryer with excessive force can dry the hair out and cause breakage. Definitely don’t allow the nozzel to get too close to the hair shaft. The Iles Formula finishing serum has special heat protectors that will help protect against this. DON’T try colouring your hair at home, always seek a professional’s advice, there’s so much that can go wrong!
KRISTIN: WHAT IS TRENDING AT THE MOMENT? WHAT COLOR/CUT/STYLE DO YOU RECOMMEND?
Wendy: At the moment it’s all about healthy hair! Healthy, beautiful hair. Colours are rich. Chocolate browns, Irish reds and – trending for blondes – a warm blonde nicknamed Bronde. Cuts: personally I like longer hair, my celebrities do too. I like to shape long hair around the face line, this gives me variation in hair looks and it also adds volume to long hair.
KRISTIN: WHEN WILL YOUR PRODUCTS BE AVAILABLE IN GERMANY?
Wendy: Every day brings a new request from Germany for Iles Formula! We start with Quatier 206 in Berlin and Thomas Kempe salon in Munich very soon. Our products are also available online at ilesformula.com.
KRISTIN: YOU TRAVEL THE WORLD TO STYLE CELEBRITIES’ HAIR. WHAT IS YOUR NEXT PROJECT?
Wendy: Today I worked with Toni Garrn and Heidi Klum in Spain. My next job is going to be a beauty project with Heidi in Los Angeles.
KRISTIN: THANK YOU VERY MUCH, WENDY! SEE YOU AGAIN SOON IN LA!
To read the full interview and see Wendy Iles tips for the perfect healthy waves visit: http://www.kristinhesse.com