Men's SS27 Hair Trends: The Rise of Curly Hair
There is something undeniably compelling happening on the menswear Paris runway.
Season after season, the conversation around men's balmed hair has shifted. SS27 changed that entirely. Curly hair stepped forward as the defining texture of the season. Not managed. Not tamed. Celebrated.
As someone who has spent decades working on international fashion weeks and editorial sets, I can say with certainty: this is not styling for the sake of trend. This is an honest reckoning with texture — a declaration that natural curl is, at its finest, the most luxurious thing a man can wear.
If you have it, embrace it if you don't, then create it!
The Dark, Untamed Volume
Dior: SS27 Menswear — hair by Guido Palau
Dense, springy, shaped entirely by its own nature. No product forcing submission — the hair builds upward and outward with authority, acting as a structural counterpoint to a precision-tailored jacket. Curl in its most powerful form.
How to achieve it: Apply Curl Revive generously through wet hair. Ideally comb the curls when applying conditioner then rinse and wrap in a turban towel. That's the last time to comb the curls. Remove turban shake and allow to dry naturally or diffuse upside down on low heat to build volume, do not brush. The curl must be free to find its own shape.
The Romantic Cascade
Dior: SS27 Menswear — hair by Guido Palau
Longer. Softer. The hair cascades past the collar, catching light with every movement — clearly defined yet undone, as if shaped by sea air. This is the look that requires the most intelligent preparation. Length amplifies every curl's need for moisture, definition, and protection. A curl this luminous does not happen by accident. It is nurtured.
How to achieve it: Work Curl Revive through the lengths in sections, ensuring every strand is coated from mid-shaft to ends. The Silk Extract and Macadamia Seed Oil in the formula will deliver that weightless, lustrous finish without collapsing the curl's volume. Air dry for the most natural, romantic result.
The Sun-Kissed Wave
Simone Rocha: SS27 Menswear — hair by Matt Mulhall
Shorter. Lighter. A wave rather than a curl — barely-there texture that has been moulded into shape. The styling is the most minimalist of the season, which means the condition of the hair becomes everything. No frizz tolerated. No dullness allowed.
How to achieve it: A small amount of Curl Revive is all that is needed here — emulsify through the palms and run through damp hair, following the wave's natural direction. The Pentaclethra Macroloba Seed Oil instantly calms frizz while the formula's UV protection preserves that luminous blonde tone.
The Structured Copper Curl
Simone Rocha: SS27 Menswear — hair by Matt Mulhall
Closer to the head. More deliberate. These tight copper curls carry an editorial sharpness — almost architectural in their precision. The curl here is worn as a signature. Definitive and deeply personal.
How to achieve it: Apply Curl Revive to wet hair and use the fingertips to coil individual sections, encouraging the curl to set in a clean, defined pattern. Add a hair net to keep the hair tight and small volume. Diffuse until fully dry. The non silicon formulation of Pracacia delivers hold without crunch — the finish remains cashmere-soft.
Curl Revive Haute Performance
Every look above begins with the same foundation. Curl Revive is our supercharged styling serum for curly, wavy, thick, and coarse hair — defining texture without crunch, without greasy weight, without compromise.
Silicone-free. Paraben-free. Enriched with Macadamia Seed Oil, Silk Extract, and Coconut Alkanes for moisture, movement, and luminous shine.
The SS27 runway delivered one clear message: know your curl, and give it what it needs to be its most extraordinary self. If you don't have curl, then get some pin curl clips and coax the hair into movement Curl Revive will definitely help you with this task.
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