Summer Hair Trends 2025
Summer 2025 is all about hair that feels effortlessly chic, with styles that celebrate individuality, texture, and shine. Whether you're embracing your curls or going for a sleek finish, achieve the look—flawlessly with one of our botanically formulated styling products.
French Bob
Nothing is more captivating than hair that’s sumptuous, lustrous, and silky to the touch. And when it comes to the iconic French bob, no one masters it quite like the French—wouldn’t you agree?
Whatever your hair’s texture, the Iles Formula Finishing Serum transforms it with a radiant shine you’ve never seen before. This weightless serum not only delivers a flawless finish and silkiness, but also protects against heat styling, UV damage, humidity, and colour fade—without ever weighing the hair down.
Au Naturel Curls
Curls, waves, frizz—everything textured and more. There’s no better serum than the Iles Formula Curl Revive.
It defines the most beautiful, frizz-free curls with effortless bounce and shape, while delivering all the benefits you love: heat protection, UV defence, and resistance against humidity.
It’s everything a curl girl needs—wrapped into one nourishing formula.
Natural Beachy Texture
Originally conceived as a botanical alternative to dry shampoo, the Rinseless Root Refresh offers so much more. It delivers the most effortlessly beautiful beachy, sea-salt texture—without the salt.
Simply mist through the lengths of your hair and let it air dry for a soft, natural wave with touchable texture.
Wet Look
For over a year, runway shows have embraced the balmed, high-gloss look—and there’s no better way to achieve it than with the Iles Formula Hair + Body Balm.
Enriched with organically sourced Shea and Tucuma Butters, this richly nourishing formula offers more than just a fashion statement. Perfect for sculpting everyday styles or creating effortless beach looks, its pliable texture allows you to shape the hair any way you wish—without stiffness or stickiness.
Not just for the runway—this balm brings editorial polish to real life.
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