For him, for her, for you.
Valentine’s Day doesn’t require loud stunts or flashy gifts to be meaningful. (Though we’d never turn down a diamond tennis necklace, or fabulous vacation…). Our gifting style is infused with intention, and a ritual onto itself. It forces us to slow down, stay present from one season to the next, care more deeply for our loved ones, reach for purpose over excess. One of the best ways to approach gifting, especially for someone who seemingly has everything, is to share something you love, or purchase something they’d never indulge in themselves. That’s where Iles Formula comes in.
Ahead of Valentine’s Day, we’ve curated an edit of self-care essentials designed to be gifted with that same intention, whether it’s for a romantic partner, friends, or even yourself.
The Unforgettable Ritual
The Signature Collection
The very best entrance into the Iles Formula experience. The ultimate foundation for healthy, thriving hair - a 3-step routine that becomes ritual, simplified for even the most minimalist among us. A complete system formulated to protect hair’s cuticle, strengthening the follicle from within, and restoring natural lustre and shine - for hair as soft as cashmere.
Get yours all wrapped up and ready-to-gift for anyone in need of a little self-care this season - and who wouldn’t? Exclusive wrapping to the Signature Collection featuring a real touch white flower.
Never Be Without Ritual
The Minis
As thoughtful as they are versatile. Our travel-sized Minis are a perfect introduction to the Iles Formula Signature ritual, or for those frequent flyer types. Ideal for your gym bag or carry-on, it’s the perfect way to try the system before committing to full sizes. Smaller in size, same uncompromising results.
Finishing Protection Ritual
Take the ritual one step further with our finishing touches - styling products. Our Signature Finishing Serum Protects against all hazards like heated tools, UV, color fade and humidity. It smooths, protects and polishes without adding weight to the hair; while Curl Revive reactivates that gorgeous natural texture and hydration. Excellent for all kinds of textured hair ranging from lazy curl to over excited tight curl while protecting against humidity and frizz. Iles Formula intends for all hair types to survive.
The Hair, Scalp and Body Ritual
Spa Collection
For a moment of calm that goes beyond the shower. Our Spa Collection extends and even elevates a simple self-care ritual to an in-shower, full-body experience. Designed to cleanse, exfoliate, and restore; it’s a way to quietly indulge everyday, with the wafting perfume of Bergamot and Earl Grey Tea. An unforgettable way to start or finish your day.
Hair Styling Inspiration
Need some styling inspiration before your romantic dinner or girls' night out? We're recreating looks from the recent runway shows with a little help from our favorite ILES products. Whether you lean more classic glam or are looking to make a statement, there’s something to take away for everyone.
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