SIGNATURE COLLECTION

<p><strong>What is the difference between the Signature Collection + the Replenishment Pack?</strong></p>
<p><i>Both collections feature the Iles Formula 3-step method: Shampoo, Conditioner, and Finishing Serum. The Signature Collection includes our Conditioner Distribution Comb, making it perfect for first-time users. The Replenishment pack is for repeat customers to replenish their essentials. For those looking to gift Iles Formula, the Signature Collection is elegantly presented in a high-quality box, with the option to add our signature Iles Formula gift wrap for an extra special touch.</i></p>

<p><strong>Does the Shampoo lather?</strong></p>
<p><i>Yes. Our Shampoo is sulfate free, however, it delivers an abundance of lather due to a root extract we use instead of sulfates. The secret to our shampoo is to add more water while massaging, not more product. The root extract buffs over damaged porosity bars on the hair shaft (particularly common in colored hair) so be sure to use it on the ends of the hair which need this nurture the most.</i></p>

<p><strong>How is it best to use the Conditioner?</strong></p>
<p><i>The Conditioner is our jewel and INSTANTLY repairs all hair texture to soft silk. The key is to comb the conditioner through to ensure even distribution. If you don't have a wide tooth comb please use a wet brush to comb the conditioner through your hair. Our Conditioner heals hair by closing the hair cuticles tightly without coating it like traditional conditioners, nor leaving harmful residues like protein or keratin. Its performance is phenomenal.</i></p>

<p><strong>How is it best to use the Finishing Serum?</strong></p>
<p><i>The Finishing Serum can be used on both wet hair before drying, and on dry hair too to tame down any frizz. It is exceptional when heat activated, e.g. when blow-dried into the hair. It works like magic, making thin hair feel thicker, and thicker hair feel less bulky. Please be sure to cover each part of the hair.</i></p>

<p><strong>What's the difference between the Finishing Serum and Curl Revive?</strong></p>
<p><i>Both are serums that protect the hair against heated tools and have UV filters to protect against color fade and humidity without ever weighing the hair down. The Finishing Serum delivers a lighter silky effect, excellent if blow dried into fine, thin hair as it will make the hair feel and look thicker. The Curl Revive delivers a weightier, cashmere effect to the hair so is ideal for all curl, wave and textured hair. It also works very well for thick, coarse Indian, Asian and chemically straightened hair. One can also cocktail these serums. For example, someone with extensions would use the Finishing Serum on the their thin, fine, natural hair and the Curl Revive on their extensions.</i></p>

<p><strong>Can I combine Iles Formula with other styling tools?</strong></p>
<p><i>Iles Formula is most effective when used without other styling products like mousse or hairspray, as they may diminish the lustrous, sumptuous results our formulas provide. However, you can continue to use your regular styling tools. Our Finishing Serum offers built-in heat protection for all styling tools, ensuring your hair remains protected and styled to perfection.</i></p>

<p><strong>How often do you recommend washing hair using the Iles Formula 3-step method per week?</strong></p>
<p><i>As often as you wish. Our formulas are high performance using gentle ingredients so will never dry the hair or scalp.</i></p>

<p><strong>Will the Signature Collection help thin, fine hair?</strong></p>
<p><i>Yes. Our formulas will never weigh your hair down. In fact, by using the Iles Formula 3-step method; Shampoo + Conditioner + Finishing Serum, fine hair will gain body and appear thicker and fuller. The results are immediate and right after the first treatment your hair will not only look great but also feel great. The Hair Mask has also been formulated not to weigh the hair down. It's performance is to nurture and strengthen hair and scalp without leaving any residue behind so it's perfect for even the finest of hair.</i></p>

<p><strong>Is the Signature Collection suitable for very greasy hair?</strong></p>
<p><i>Yes. Greasy hair sufferers can benefit from our Shampoo which is sulfate free, yet lathers very well. Your hair will feel thoroughly cleansed and refreshed after use. The secret to our Shampoo is to add more water, not more product and to massage it into the hair immediately for the abundance of lather which will give the hair a thorough cleanse and lift the excess sebum from the scalp.</i></p>

<p><strong>Is the Signature Collection safe for color treated or bleached hair?</strong></p>
<p><i>Yes, our formulas were born to nurture and repair all types of hair. The more damage to the hair, the more phenomenal the performance of the formulas. The root extract in our Shampoo buffs over damaged porosity bars on the hair shaft which are particularly common in colored hair. The Conditioner is essential in repairing any damage as it locks the outer hair shaft and instantly detangles hair. The Finishing Serum is protection for your hair and contains UV filters to maintain your color while leaving hair vibrant and healthy.</i></p>

<p><strong>Can the Signature Collection be used on grey hair?</strong></p>
<p><i>Yes. Our Shampoo is excellent on grey hair. The Shampoo contains a root extract in place of sulfates which actually removes the yellow tinges that can often appear in grey hair through pollution, city water and sometimes even medication.</i></p>

<p><strong>Is the Signature Collection suitable for extensions, including human hair extensions?</strong></p>
<p><i>Yes. Iles Formula is phenomenal on all hair extensions. We have some of the best extension salons using and selling Iles Formula as home care for their clients. As your extensions age, they will begin to feel rough and dry. Iles Formula transforms this hair to sumptuous silk. The best and most complete nurture system is the Iles Formula Signature Collection 3-step method.</i></p>

<p><strong>Can Iles Formula be used after a Brazilian blowout?</strong></p>
<p><i>Most certainly, yes. Iles Formula is one of the most recommended products to use after ALL chemical procedures including Brazilian blowouts. The best and most complete nurture system is the Iles Formula Signature Collection 3-step method.</i></p>

<p><strong>Can Iles Formula be used on Keratin treated hair?</strong></p>
<p><i>Yes. All Iles Formula products are keratin safe. In fact, as keratin treatments disrupt the hair shaft, Iles Formula is the perfect home care after such a treatment to nurture, care and repair the hair shaft without coating or weighing the hair down.</i></p>

<p><strong>What are the pH balance of the formulas in the Signature Collection?</strong></p>
<p><i>The Shampoo is pH 5.5 - 6.5, Conditioner is pH 4.0 - 5.0, and our Finishing Serum is pH 4.0 - 5.0.</i></p>