Natural Afro Hair : The Perfect Fit For A Green Generation

Natural Afro Hair is the perfect fit for a Green generation.

It was once a trend, actually more than a trend, now natural hair is a part of culture.

People are trying to eat healthier, cut back on chemicals, it is not a phase, it is becoming The Culture.

Here at Iles Formula that's what we stand for. That's one of our brand values. We encourage women to embrace their curls and the beauty of their natural hair.

Before maybe it wasn't possible to talk about natural hair, now timing makes sense. And we hope that Hollywood will pave more and more the way because that will encourage more people to follow.

Women should feel more and more comfortable with their hair textures without using straightening treatments or extensions.

The style today should be freer. So ladies, try to fall in love again with your hair ...

Have a look at all these natural Afro hair inspiration images that we've collected for you, from big bouncy natural Afro curly hair, to the short tapered Afro hair cuts !

But before we proceed ... what does Afro Hair mean ?



Afro, sometimes abbreviated to 'fro, and also known as "natural", is a hairstyle worn naturally by people with lengthy kinky hair texture or specifically styled in such a fashion by individuals with naturally curly or straight hair.

Natural Afro hair is created by combing the hair away from the scalp, allowing the hair to extend out from the head in a large, rounded shape, much like a cloud or ball with the help of creams, gels or other solidifying liquids to hold the hair in place.

Afro hair can be maintained wonderfully by an easy wash and wear, try our Iles Formula pack.  The shampoo is sulfate, paraben and silicon free. The conditioner is a jewel for your curls delivering them to spun silk instantly.

We did a street casting once filming people having the Iles Formula experience. Manon a young lady of 27 years was amazed after us using our formulas on her Afro hair. For the first time in her life she was able to run her fingers smoothly through her hair from roots to ends. We were filming live the moment and unfortunately we missed this part on film but you can still see her words, reactions and happiness.

The finishing serum was developed as your hair's best protector against UV rays, color fade, heated tools and humidity. Use this every day to tame the frizz in your curls and have them feeling like silk.

Not only Black women and men are getting tired of relaxers and weaves but also everyone who goes for regular straightening treatments. Over time this will have effects on your scalp and may cause retardation of your hair growth. The cost is also another side of the story, you know what we mean...

Here at Iles Formula we are devoted to natural hair and our range of products are formulated from natural ingredients carefully handpicked by our co-founder and celebrity hairstylist Wendy Iles.

In 2013, Brooklyn photographer Michael July praised Afro Hair in his book “Afros: A Celebration of Natural Hair”. July spent six years capturing these vibrant portraits and stories about the relationships people have with their real roots.

In an interview for Daily News he said " Natural hair has a deep history, it reflects your ancestry. It’s a powerful symbol. There’s a lot of politics behind it, a lot of beauty. I have every type of ethnicity in the book, not only Black but also white people, Europeans with curly hair." July photographed 274 people for the book, including Reggie Watts and Cornel West.





We remember Prada's autumn/winter 2015 show when the brand turned the Afro hair into the most surprising runway trend – and launched the career of a previously unknown model Lineisy Montero. Prada had no Black models on its catwalks for 15 years.

 Then came Jourdan Dunn in 2008, followed by a growing list of black, Asian and Hispanic models, including Malaika Firth, Prada's first black campaign star in 19 years. In theory, wearing one’s hair in its natural state should be a non-event. Black women have been doing it since the dawn of time.

The black natural hair movement has been a tendence since the 1960s. It has notably picked up steam in the past five years as sales of chemical straighteners drop and an increasing number of celebrities such as singer Solange Knowles, actor Nyong’o (a campaign star for Prada sister brand Miu Miu who wore Prada to pick up her Oscar), and longtime natural hair advocate Tracee Ellis Ross wave the banner for curly haired girls.

 

Here is a big favorite of ours for a bride or a special occasion ... We just adore this idea of mixing flowers and curls. Don't you just love it ?

And ... why not a flash of pastel color ?

We would love to hear from you your thoughts on letting your curls go free. Check out also this blog that speaks to their  ethnic community, quite some chatting going on about curls!  Are you ready to embrace the natural beauty of your locks ? If you are a step ahead and already doing this what's your favorite beauty routine in keeping your locks under control ?

Stay tuned we have more coming in the next weeks on ethnic braiding.