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Privacy Policy


We know that you care a lot about the security of your data. And we care a lot about you, so this is equally important to us.

Iles Formula does collect some of your data, to conduct activities required for its business: to process and deliver online sales, to understand and improve the user experience on this website and for marketing and communication purposes.

You have a right of access, modification, and removal of any personal data we collected from you on this website.

You can use this right by emailing us at contact@ilesformula.com or by using the contact form provided here: https://ilesformula.com/contact.

These Privacy Policies will explain to you what data we collect and for what purpose.

Privacy Policy updated on May 25th 2018.


Introduction to our Privacy Policy

This Privacy Policy will apply to the website www.ilesformula.com (the “Website”), which is owned by Iles Formula, Inc (referred to herein as “us”, “our”, “we”. “Iles Formula” or the “Company”).

Company and its subsidiary companies respect the privacy rights of our online visitors and recognize the importance of protecting the information collected from you. We have adopted a corporate extensive Privacy Policy that guides how we collect, store and use the information you provide online.

Please note that this policy applies only to sites maintained by Company and its subsidiaries, and not to websites maintained by other companies or organizations to which we link.

For more information about our policies, email us at contact@ilesformula.com or use the contact form provided here: https://ilesformula.com/contact.


Information we collect and why we collect it

Our primary goal in collecting personally identifiable information is to provide you with the products and services made available through the Website, including, but not limited to our services, to communicate with you, and to manage your registered user account if you have one.


The information you provide to The Company

Contact Forms

We use contact forms on the website to answer people inquiries (about their orders, about products, etc.). We ask for your approval to collect and keep all personal data you would fill in this contact form. It is up to you to give us this information or not but some of them are compulsory to use the contact form. If you wish to contact us without giving us this information, you can do so by emailing us on contact@ilesformula.com.

Information Collected Upon Registration

If you desire to have access to certain restricted sections of the Website, you will be required to become a registered user, and to submit specific personally identifiable information to Company. This happens in some instances, such as when you sign up for our services, or if you desire to receive marketing materials and information. Personally identifiable information that we may collect in such instances may include your full name, password, email address, address, telephone number, credit card number, gender, and other information that you decide to provide us.


When visitors leave comments on the site we collect the data shown in the comments form, and the visitor’s IP address and browser user agent string to help spam detection.

Your Account

If you use this site, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account or password. Company reserves the right to refuse service, terminate accounts, remove or edit content, or cancel orders in its sole discretion.

Use of Contact Information

We may use your contact information to market to our products and services you. If you decide at any time that you no longer wish to receive such information or communications from us, please follow the unsubscribe instructions provided in any of our messages.


Information we collect by automatic means


We use cookies and other technologies to passively collect demographic information, personalize your experience on our site and monitor advertisements and other activities. Cookies are small files downloaded to your computer to track movements within websites. We may link cookie information to personal information. Cookies link to information regarding what items you have selected for purchase at our store or pages you have viewed. This information is used to keep track of your shopping cart and make sure you don’t see the same ad repeatedly.

Also, we use cookies to deliver content specific to your interest and to monitor Website usage. We use outside ad companies to display ads. These ads may contain cookies. Our ad companies collect cookies received with banner ads, and Company does not have access to this information.

Most browsers are automatically set to accept cookies whenever you visit a website. You can disable cookies or set your browser to alert you when cookies are being sent. If you decide to disable your cookies, some areas of the Website will not function correctly. Please note that this privacy policy covers the use of cookies by Company only and does not cover the use of cookies by any advertisers.

Log Data

When you visit the Website, our servers automatically record information that your browser sends whenever you visit a website as Log Data. This Log Data may include information such as your IP address, browser type or the domain from which you are visiting, the websites you visit, the search terms you use, and any advertisements on which you click. For most users accessing the Internet from an Internet service provider, the IP address will be different every time you log on. We use Log Data to monitor the use of the Website, the success of our service, and for the Website’s technical administration. We do not associate your IP address with any other personally identifiable information to identify you, except in case of violation of the Terms of Service.

Embedded content from other websites

Our website may include embedded content (e.g., videos, images, articles, social media posts, etc.) from other websites (including social media platforms). This kind of content behaves in the same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. We invite you to read their Privacy Policy if you wish to know more about what personal data they collect and for which purpose.


We use analytics tools (like Google Analytics) for tracking visits to our website to continually improve our website and content. You can view the Google Privacy Policies at https://policies.google.com/privacy.

Other Technologies

Other technologies used include clear GIFs. Clear GIFs also known as web bugs, beacons or tags, are small graphic images placed on a web page, web-based document, or in an e-mail message. Clear GIFs are invisible to the user because they are typically tiny (only 1-by-1 pixel) and the same color as the background of the web page, document or e-mail message. We do not use clear GIFs to collect personal information about you. However, we may utilize clear GIFs to capture statistical usage information for our web pages, features or other elements on a web page. We may correlate this information to a user to personalize user experience and for statistical analysis of user experiences on our web pages.

Information collected by tiers

We may receive data from third parties such as advertisers.

These third-party service providers provide us with information such as the ads that you saw and interacted with. We may use this information to recommend you products or contents.


Information related to online shopping on ilesformula.com

While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes of estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order

We’ll also use cookies to keep track of cart contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store your data for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for as long as it is legally required for tax and accounting purposes, including your name, email address and billing and shipping addresses.

We will also store comments or reviews if you choose to leave them.


What we do with your personal data

When you visit ilesformula.com, view or interact with our online advertisements (including our advertisements on third party websites such as social media platforms), we may collect data about your usage or device by automated means. We collect data by using web technologies such as cookies or web beacons. We may also collect data about your navigation using web-based analytics and reporting tools.

Who we share your data with

We may transfer the data you provide us, as well as the data we collect about you to third party companies based outside the country in which the information was obtained.

Iles Formula Inc is a United States based company and the website’s hosting is also within the United States, managed by a third-party service provider. Thus, all data collected on the website are stored and secured in the United States, based on this tiers standard.

Service Providers

We engage certain trusted third parties to perform functions and provide services to us, including, without limitation, hosting and maintenance, customer relationship, database storage and management, and direct marketing campaigns. We will share your personally identifiable information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your data.

We share your data with service providers such as:

  • Analytics tools: to improve online shopping using analytics
  • Advertising companies: to show targeted advertising based on your previous purchases
  • Newsletter tools: to send you newsletters about our products, company news, Hair care tips, etc. based on your preferences
  • Payment gateways: to process online payments
  • Logistics and shipping companies: to fulfill and ship orders

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This allows us to recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

  • Data stored on our website: 5 years for the contact form. 10 years for analytics records. 15 years for customer purchase records.
  • Data stored on newsletter software (third party software): Your email and emailing preferences are stored inside third-party newsletter apps as long as you subscribe to our newsletter and up to 5 years after you unsubscribed to make sure you don’t receive them anymore. You can ask us to delete this information whenever you want to.

Where we send your data

We may transfer the personal data you provide us, as well as the personal data we collect about you to third party companies based outside the country in which the information was collected.

Iles Formula Inc is a United States based company, and the website’s hosting is also based in the United States, managed by a third-party service provider. Thus, all data collected on the website are stored and secured in the United States, based on these third-party standards.


How we protect your data

We maintain appropriate technical and organizational precautions to ensure the security of your data collected on ilesformula.com.

However, no security system is perfect, and we cannot be sure that information about you will remain secure in all circumstances, especially when transferred to third party services.

In case of major security breach and if we know that your data were not safe during that breach, we would take care of informing you.


Law Enforcement

We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims, legal process (including subpoenas), to protect the property and rights of Company or a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.


Business Transfers

We may sell, transfer or otherwise share some or all of its assets, including your personally identifiable information, in connection with a merger, acquisition, reorganization or sale of assets or the event of bankruptcy.

You will have the opportunity to opt out of any such transfer if the new entity’s Privacy Policy differs materially from ours.

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