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Shampoo Haute Performance



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Our award winning signature Shampoo cleanses without stripping colour or drying the hair out. Just one shampoo and you will immediately feel the bounce and luster in your hair. The reviews are our testimony.

Sulfate Free + Silicone Free + Paraben Free

6.8 fl oz / 200ml
34 fl oz / 1L
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Our signature SHAMPOO was created by selecting the most exclusive, high performing antioxidant-rich ingredients to work for all ages and hair types. It immediately detangles + protects hair while providing manageability and a luscious silky texture. This delicate formula cleanses without ever stripping color or drying out your hair. You will immediately feel the goodness of ILES FORMULA by the bounce and luster you’ll have after just one shampoo. For the final touch, silk from Japan will nourish the hair resulting in sumptuous volume and body.
Thoroughly wet your hair before applying our shampoo. This also goes for regular shampoo but it’s even more important for sulphate-free shampoos. Add more water not more product, which will activate the ingredients to create a more sumptuous lather. Rinse hair thoroughly. Repeat if necessary.

Add more water not more product, the water is the key to wake up the natural ingredient that creates the mousse.

Directions For Use

The Shampoo is sulfate free + silicon free + paraben free. The secret to our Shampoo is to use more water, not more product to activate the root juices then start massaging into the hair immediately to create an abundance of lather that will help distribute all the nutrients to the hair.
Yes. Our shampoo is sulfate free however it delivers an abundance of lather due to a root extract we use instead of sulfates. The secret to our shampoo is to add more water while massaging, not more product. The root extract buffs over damaged porosity bars on the hair shaft (particularly common in colored hair) so be sure to use it on the ends of the hair which need this nurture the most.
Normally this shoul d not create a problem. However, as there are healing qualities in our Shampoo, please try the first shampoo without the pigment additive and add it to the second shampoo. Preferably use a brand with pure pigments that won't contradict the nurture our Shampoo is delivering to your hair.
As often as you wish. Our formulas are high performance using gentle ingredients so will never dry the hair or scalp.

Hair Types

Our products are perfect for ALL hair types.
Yes. Iles Formula will never weigh your hair down. In fact, by using our 3 award winning formulas, the Shampoo + Conditioner + Finishing Serum, fine hair will gain body and appear thicker and fuller. The results are immediate and right after the first treatment your hair will not only look great but also feel great. The Iles Formula Hair Mask has also been formulated not to weigh the hair down. It's performance is to nurture and strengthen hair and scalp without leaving any residue behind so it's perfect for even the finest of hair.
Yes. Greasy hair sufferers can benefit from our Shampoo which is sulfate free yet still lathers very well. Your hair will feel thoroughly cleansed and refreshed after use! The secret to our Shampoo is to add more water, not more product and to massage it into the hair immediately for the abundance of lather which will give the hair a thorough cleanse and lift the excess sebum from the scalp.
Yes, our formulas were born to nurture and repair all types of hair. The more damaged the more phenomenal the performance! The root extract in our Shampoo buffs over damaged porosity bars on the hair shaft which are particularly common in colored hair. The Iles Formula Conditioner is essential in repairing any damage as it locks the outer hair shaft and instantly detangles hair. The Iles Formula Finishing Serum is protection for your hair and contains UV filters to maintain your color while leaving hair vibrant and healthy.
Our shampoo is excellent on grey hair. The Shampoo contains a root extract in place of sulfates which actually removes the yellow tinges that can often appear in grey hair through pollution, city water and sometimes even medication.
Yes. Iles Formula is phenomenal on all hair extensions. We have some of the best extension salons using and selling Iles Formula as home care for their clients. As your extensions age, they will begin to feel rough and dry. Iles Formula transforms this hair to sumptuous silk. The best and most complete nurture system is the Signature Collection.
Most certainly, yes. Iles Formula is one of the most recommended products to use after ALL chemical procedures including Brazilian blowouts. The best and most complete nurture system is the Signature Collection.
Yes. All Iles Formula products are keratin safe. In fact, as keratin treatments disrupt the hair shaft, Iles Formula is the perfect home care after such a treatment to nurture, care and repair the hair shaft without coating or weighing the hair down.


Shampoo - pH 5.50 - 6.5 Conditioner - pH 4.0 - 5.0 Finishing Serum - pH 4.0 - 5.0


( 46 customer reviews )
Write a Review
  1. Samantha Cummings

    My hair turned out incredibly silky smooth with a shine it never had before. People asked if id had a fresh color! You don’t need much and it smells so good. I will definitely be buying again.

  2. Doris Snipp

    Iles shampoo has made my hair gorgeous. My thyroid was turning my hair white, however it was uneven with a yellow look in places. My hair stylist applied a glazing and then told me about Iles Shampoo. It is the only shampoo I have ever used that added volume with out weighing down my thick hair. I use Iles Conditioner sparingly and for incredible shine I use Iles Finishing product. People constantly comment on my hair. They never did before. Wouldn’t be without the set. .

    • Wendy Iles

      Thank you very much Doris for taking the time to leave your marvellous review on Iles Formula.
  3. L- K-

    My hair is shoulder length, wavy, fine, lots of it; salt & pepper, mostly pepper but salty enough to create frizz. I’ve had a hard time finding a shampoo that tames my hair without weighing it down, making it oily or diminishing my wave. I wash every other day & conditioned once a week if that much. I tried the ILES shampoo only and found my hair was softer with less frizz. I decided to try the conditioner & Curl Revive & Love all 3! My hair is no longer frizzy. The serum works too, however I don’t need it. The scent is amazing and the same for all 3 products. Good price point. Please don’t change it as it works! So many companies keep “improving” their products but this one is spot on. BRAVO for creating a wonderful product for my mature hair!

  4. Amyjade


    This shampoo is amazing. I just heavily highlighted my hair and this shampoo is exactly what it needed. It’s amazing how manageable, soft, well nourished my hair was after one use. I also highly recommend the serum. Game changing hair products. Will be reordering.

  5. Monica

    Love it!

    Quick Take: good for daily use, hydrating, smoothing
    I’m buying 1 bottle after another, makes my hair smooth, smells great!

    Monica B

  6. Kay Pappas

    Ok hands down the best shampoo and conditioner I have ever tried. I have Breck Girl, hair commercial hair! Worth every penny!

  7. Miss Vixen


    I’ve used it twice on my very thick, colored curly hair and I am happy to say it didn’t make my hair feel dry at all, but it seems difficult to get the lather going on thick hair. This, with their incredible conditioner (which is the game changer) is really really good. The serum is helpful too. Will most likely continue to use it.

  8. Reza

    I love this shampoo so much. This shampoo is very delicate and light on my hair. My hair collects shampoo residue very easily from normal shampoos, but with this shampoo my hair feels clean and smells expensive! I wish I could give it 10 stars.

  9. Amy Redpath

    I’m really glad I stumbled on one of your social posts about this shampoo. It certainly makes a world of difference to add more water. It’s just magic the amount of foam the extra water brings. I’ve always liked the way your shampoo nurtured my colour-treated hair, plus my hairdresser swears by it, but with this tip, I’ve managed to extend my wash by 2 more days! Nice brand.

  10. Kat

    I started using Iles Formula about 2 years ago- my hair had been destroyed because of a thyroid issue. When I got a sample and then ordered 1,2,3 my hair came back to health. I ran out of the shampoo and conditioner a few months ago and wasn’t working b/c of covid. I started using drugstore shampoo (not the cheapest I could find, either) and my hair started to look frizzy and trashed again. Needless to say, now that I’m working I will be getting back to using Iles- it’s amazing!!! I got the conditioner last month and will order shampoo now. I do miss getting the sample packs with my orders though, and wish you would start sending them again- I gave the last one to my stylist as part of her Christmas gift.

    • Lesli

      Thank you Kat for your message. Yes, as a repercussion of Covid's corrupted manufacturing lines in the USA, Iles Formula were without sachet samples for over 6 months! We are only now getting sachets back into stock and returning to normal to place scattered samples in customer orders. Thank you for your trust. We appreciate you.

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