Shampoo Haute Performance


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Our signature SHAMPOO was created by selecting the most exclusive, high performing antioxidant-rich ingredients to work for all ages and hair types. It immediately detangles + protects hair while providing manageability and a luscious silky texture. This delicate formula cleanses without ever stripping color or drying out your hair. You will immediately feel the goodness of ILES FORMULA by the bounce and luster you’ll have after just one shampoo. For the final touch, silk proteins will nourish the hair resulting in sumptuous volume and body.
Thoroughly wet your hair before applying our shampoo. This also goes for regular shampoo but it’s even more important for sulphate-free shampoos. Add more water not more product, which will activate the ingredients to create a more sumptuous lather. Rinse hair thoroughly. Repeat if necessary.
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Add more water not more product, the water is the key to wake up the natural ingredient that creates the mousse.


( 38 customer reviews )
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  1. Agatha P.

    Obsessed with this product. It took a lot for me to spend this amount of money on shampoo and conditioner but trust me, it’s worth it. I have very fine hair and this helps give me volume and shine that I never had before.

    Can’t wait to try the other products!!

    • Wendy Iles

      Thank you Agatha for the lovely review. We also know you will love the other formulas. Did you know we have a Discovery Pack? This way one can experience the 3 award-winning formulas first before purchasing the full size.
  2. Alicia Frye

    Seriously I have the most course hair and have tried every product…I was at the post oak hotel in Houston and this woman gave me a sample….I wasn’t expecting much because again I have tried everything….all I can say is OMG like this stuff is amazing! My hair feels like silk! And my whole life I have Never had hair like this!I am going back as soon as I can save the money to buy a whole set because I could cry how amazing my hair feels. I will promote the heck out of this product because it’s amazing. I tried the trio shampoo conditioner and serum!

    • Wendy Iles

      Dear Alicia, Thank you for reaching out. We are so happy to have found you.
  3. L- K-

    My hair is shoulder length, wavy, fine, lots of it; salt & pepper, mostly pepper but salty enough to create frizz. I’ve had a hard time finding a shampoo that tames my hair without weighing it down, making it oily or diminishing my wave. I wash every other day & conditioned once a week if that much. I tried the ILES shampoo only and found my hair was softer with less frizz. I decided to try the conditioner & Curl Revive & Love all 3! My hair is no longer frizzy. The serum works too, however I don’t need it. The scent is amazing and the same for all 3 products. Good price point. Please don’t change it as it works! So many companies keep “improving” their products but this one is spot on. BRAVO for creating a wonderful product for my mature hair!

  4. Kristy Hair Stylist

    Kristy Hair Stylist
    Your products are amazing! I’m on day 3 now with no dry shampoo! Usually I can not get past day one, and what’s more, I still have volume.

  5. Reza

    I love this shampoo so much. This shampoo is very delicate and light on my hair. My hair collects shampoo residue very easily from normal shampoos, but with this shampoo my hair feels clean and smells expensive! I wish I could give it 10 stars.

  6. lornas

    The smell, the soft hair, even my husband has started using the shampoo. It is a treat each and every time it’s used.

  7. C. N.

    Hervorragend C.n.
    Das Shampoo ist absolut zu empfehlen. Ich habe dazu den Conditioner und das Serum benutzt. Meine Haare sehen endlich wieder gesund aus u ich wurde gefragt, ob ich beim Friseur war 🙂

    Excellent (C.n.)
    I absolutely recommend the shampoo. I also used the conditioner and the serum. My hair finally looks healthy again, I was asked if I had been at the hairdressers 🙂

  8. Vickie Goldstein

    So here is the deal…IF someone broke into my house for “diamonds” they would be SO disappointed BUT if they wanted shampoo’s and conditioners they would have hit the VAULT…I try every new product when it comes out…especially if my hairdresser recommends…and THIS product line is a WINNER…used the shampoo, conditioner and the finishing serum…my hair feels like my 12 year old grandchild…amazing…just ordered the mask too..don’t hesitate…get the line…u will NOT be sorry u did!!!!!

    • Wendy Iles

      Thank you for your words that made our day at Iles Formula.
  9. Janice Jackson

    Im a mother with 2 teenage daughters. I buy the litre as family size. They last a long time, my husband also now has good looking locks! So glad you do 1000ml sizes as it also makes it afforadable for us to be clients.

  10. Brenda Croome

    Hair Condition Fine
    Age over 54

    This shampoo makes my hair feel like silk, it doesn’t weigh my fine hair down . I love the smell when you lather it up in the shower, truly a luxurious addition to my hair routine.

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