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Shampoo Haute Performance


or 4 installments from $9.00 by Afterpay More info

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Shampoo Shampoo Shampoo
Our signature SHAMPOO was created by selecting the most exclusive, high performing antioxidant-rich ingredients to work for all ages and hair types. It immediately detangles + protects hair while providing manageability and a luscious silky texture. This delicate formula cleanses without ever stripping color or drying out your hair. You will immediately feel the goodness of ILES FORMULA by the bounce and luster you’ll have after just one shampoo. For the final touch, silk from Japan will nourish the hair resulting in sumptuous volume and body.
Thoroughly wet your hair before applying our shampoo. This also goes for regular shampoo but it’s even more important for sulphate-free shampoos. Add more water not more product, which will activate the ingredients to create a more sumptuous lather. Rinse hair thoroughly. Repeat if necessary.
product detail image
Add more water not more product, the water is the key to wake up the natural ingredient that creates the mousse.


( 43 customer reviews )
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  1. Maria Valencia

    Im really glad i decided to order this product. I have tried so many different products and by far this is my favorite. The 1,2,3 step is the best way to go. My natural hair color is black, well i decided to beach my entire hair which was a horrible mistake because it completely killed my hair. I decided to dye back to black. As you can imagine my hair was completely dull and dry from all the stress i put it thru. I started using the 1,2,3 product and literally after a 3 wash i started to noticed a big difference in my hair. I highly recommend this product. The plus side of it it smells incredible. I also purchase the curly revive and i love it. As of right now I only use this 4 items on my hair and I’m loving the results. Ladies stop wasting

    • Wendy Iles

      Thank you Maria for your lovely review. We are so happy to be the brand nurturing your locks.
  2. Amy Redpath

    I’m really glad I stumbled on one of your social posts about this shampoo. It certainly makes a world of difference to add more water. It’s just magic the amount of foam the extra water brings. I’ve always liked the way your shampoo nurtured my colour-treated hair, plus my hairdresser swears by it, but with this tip, I’ve managed to extend my wash by 2 more days! Nice brand.

  3. Sandrine

    Wow! Je suis bluffée ! Blown out!!
    My very curly dry hairs love that shampoo so much. This is the first time in my life that I had this experience with a shampoo. It is pure indulgence and goodness. I was quite sceptical because my hairs usually need cowash or very oil sort of shampoo.
    This is now my shampoo and I put my cowash in the bin. I alsi used the conditioner and the curl reviver. This is the first time I can literally feel my scalp and hairs breathing.
    Needles to mention the beautiful and minimalist design which I appreciate a lot. Everything you put in your bathroom shall be that beautiful!

  4. Diana Sturm

    I had went to a garage sale a couple of weeks ago and a lady had a bunch of sample shampoo’s and whatnots ,but the best one I had used was your product, which consisted of the shampoo, creme rinse, and the serum. I was amazed of how soft it made my hair. I had never used anything on my hair that made it feel so soft. It had lasted almost a week before I has to wash my hair again. I am in my middle 50’s, a widow, and on a fixed income. My question is, ” could I possibly have some coupons for this amazing product Wendy, so I could possibly afford to buy the shampoo, creme rinse, and serum to be sent to me?
    I would appreciate it very much.

  5. Kay Pappas

    Ok hands down the best shampoo and conditioner I have ever tried. I have Breck Girl, hair commercial hair! Worth every penny!

    • Wendy Iles

      So happy we found our way to your locks! Thanks for the effort you took to leave us this review.
  6. Agatha P.

    Obsessed with this product. It took a lot for me to spend this amount of money on shampoo and conditioner but trust me, it’s worth it. I have very fine hair and this helps give me volume and shine that I never had before.

    Can’t wait to try the other products!!

    • Wendy Iles

      Thank you Agatha for the lovely review. We also know you will love the other formulas. Did you know we have a Discovery Pack? This way one can experience the 3 award-winning formulas first before purchasing the full size.
  7. Alicia Frye

    Seriously I have the most course hair and have tried every product…I was at the post oak hotel in Houston and this woman gave me a sample….I wasn’t expecting much because again I have tried everything….all I can say is OMG like this stuff is amazing! My hair feels like silk! And my whole life I have Never had hair like this!I am going back as soon as I can save the money to buy a whole set because I could cry how amazing my hair feels. I will promote the heck out of this product because it’s amazing. I tried the trio shampoo conditioner and serum!

    • Wendy Iles

      Dear Alicia, Thank you for reaching out. We are so happy to have found you.
  8. L- K-

    My hair is shoulder length, wavy, fine, lots of it; salt & pepper, mostly pepper but salty enough to create frizz. I’ve had a hard time finding a shampoo that tames my hair without weighing it down, making it oily or diminishing my wave. I wash every other day & conditioned once a week if that much. I tried the ILES shampoo only and found my hair was softer with less frizz. I decided to try the conditioner & Curl Revive & Love all 3! My hair is no longer frizzy. The serum works too, however I don’t need it. The scent is amazing and the same for all 3 products. Good price point. Please don’t change it as it works! So many companies keep “improving” their products but this one is spot on. BRAVO for creating a wonderful product for my mature hair!

  9. Kristy Hair Stylist

    Kristy Hair Stylist
    Your products are amazing! I’m on day 3 now with no dry shampoo! Usually I can not get past day one, and what’s more, I still have volume.

  10. Reza

    I love this shampoo so much. This shampoo is very delicate and light on my hair. My hair collects shampoo residue very easily from normal shampoos, but with this shampoo my hair feels clean and smells expensive! I wish I could give it 10 stars.

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