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10 YEARS, 10 AWARDS

Limited Edition 10th Anniversary Tote Bag with Every Purchase of $100+. Ends 10/12.
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Your Fall Hair Essentials

From your everyday must-haves to indulgent treatments
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Subscribe + Save 10%, Developed by a Hair Stylist, Earn Rewards, Complimentary Samples, Clean Ingredients, and Cruelty-FreeSubscribe + Save 10%, Developed by a Hair Stylist, Earn Rewards, Complimentary Samples, Clean Ingredients, and Cruelty-Free
The Signature Collection

MINIMALISM MEETS MAXIMUM PERFORMANCE

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STEP 1

SHAMPOO

Cleanse

step 2

CONDITIONER

Repair

step 3

FINISHING SERUM

Protect

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Care & Repair

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Signature Collection With Allure Best of Beauty Award Winner 2023
SIGNATURE COLLECTION
4.9
Rated 4.9 out of 5 stars
121 Reviews
$148.00
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Shampoo 200ml
SHAMPOO HAUTE PERFORMANCE
5.0
Rated 5.0 out of 5 stars
121 Reviews
from $44.00
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Conditioner 200ml
CONDITIONER HAUTE PERFORMANCE
4.9
Rated 4.9 out of 5 stars
108 Reviews
from $52.00
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Finishing Serum 200ml
FINISHING SERUM HAUTE PERFORMANCE
4.9
Rated 4.9 out of 5 stars
79 Reviews
from $54.00
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Signature Collection Minis; Shampoo, Conditioner, and Finishing Serum
THE MINIS TRAVEL SIZE SIGNATURE COLLECTION
4.9
Rated 4.9 out of 5 stars
35 Reviews
$52.00
Signature Collection
Signature Collection
Styling Collection
Styling Collection
Scalp Collection
Scalp Collection
Travel Collection
Travel Collection
Spa Collection
Spa Collection
Online Exclusives
Online Exclusives

WHAT'S YOUR HAIRCARE EQ?

Shop our curated routines for results-oriented solutions to meet your haircare needs.

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Woman with long gray hair wearing a black top against a gray background with 'EMPOWERED' text.
Person with long blonde hair and a black garment on a plain background, with the word 'ORGASMIC' displayed.
Person with long hair wearing a black sleeveless top on a plain background
Woman with long, straight brown hair styled with bangs, posing against a neutral background.
Person with long, wavy red hair on a plain background with 'AUTHENTIC' text.
Woman with long black hair and bangs, wearing a black top, with the word 'BREATHLESS' at the bottom.
Wendy IlesWendy Iles

MEET WENDY ILES

Internationally acclaimed celebrity hairstylist + founder of Iles Formula
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AS SEEN IN

AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
AllureWomens HealthVogueMarie ClaireUS WeeklyElleCosmopolitanOprah DailyHarper's BazaarWell + GoodPooshWThe StrategistThe Wall Street JournalNylonThe CutRobb Report
Awards Iles formulaAwards Iles formula