Scouting the Best Hair Ingredients for Iles Formula
Wendy Iles, founder of Iles Formula, spent a decade scouting the globe to find powerful ingredient blends and complexes that would provide hair repair with instant results for her high profile clientele. She believes there should be no boundaries when it comes to finding the best hair care ingredients.
She formulated these formulas for herself and her A list clients, not imagining at the time that she would agree to a global launch. The results came from 3 decades at the top of her game in hair and her obsession for sumptuous lustrous hair that has become her trade mark today.
More than 15 ingredients
There are 16 key hair care ingredients to the Iles Formula Shampoo and 24 to the Iles Formula Conditioner and Finishing Serum. Each ingredient in the formulas are of the highest quality available, COLLECTED FROM THE SOURCE creating a new paradigm for high performance hair care in shampoo, conditioner and serum for all hair types.
Our Iles Formula Shampoo has 16 key ingredients focusing on an exotic root juice. Free from harsh detergents, silicones, paraben and sulfates, this delicate formula cleanses without stripping color or overdrying.
Vitamin B5 restores the hair shaft and helps to repair split ends, dullness and rough texture. Added silk from Japan enhances luxurious volume and body. This particular formula is quite unique being one of the very rare sulfate free shampoos available today with an abundance of lather.
Hydrolyzed silk is used to condition dry and damaged hair, improve manageability and add shine. It improves the overall look and feel of the hair. Our silk is taken from the cocoon of the silkworm moth (Bombyx mori) after the moth has emerged from the cocoon. This ensures no moths are harmed from harvesting the silk.
Silk peptide is high in protein and has been used nutritionally for hundreds of years as a functional ingredient in pharmaceutical applications. More recently, hydrolyzed silk has been gaining popularity in cosmeceutical applications, due to its high amino acid content and valuable contribution towards nourishing the skin and hair.
Our Iles Formula Conditioner is intensely high performance, INSTANTLY repairing ALL hair types without ever weighing the hair down. This paraben-free formula instantly transforms damaged, straw-like hair into sumptuous spun silk perfection.
Put to the test on today’s A list celebrities, and on the sets of prestigious directors and photographers, Iles Formula repairs and revitalizes even the most damaged hair from the first treatment.
Silk from Japan creates an immediate voluptuous effect on the hair, while knots and tangles slip away instantly. Tucuma Palm and pracaxia oil extracted from the seeds of the Macroloba Tree are sourced from the Amazon rain forest in Brazil, as well as other propriety ingredients including Vitamin E and B5 for total hair rejuvenation.
Tucuma Butter has been obtained from fruits native to Brazil. Tucuma Butter is cold pressed from the seed of the native Tucuma Palm tree. A specialty from the Rain Forest, Tucuma Butter is prized for its rich content of polyphenols to combat free radicals, and fatty acids to protect and moisturize the hair.
Tucuma Butter performs more like the actives, delivering true healing, and restructuring benefits, and offers true hydration for improved elasticity and suppleness. High in vitamin A, the antioxidant properties in this exotic Amazonian butter help to keep the hair soft, smooth and nourished.
The Iles Formula Finishing Serum amplifies the smoothing quotient of hair and delivers a non-greasy, silky finish. This lightweight formula can be applied to wet or dry hair to protect against humidity, heated tools, chemical and environmental damages, color fade and humidity.
Tucuma Seed Butter, Keratin Amino Acids, nut oils of Macadamia, Argan, Hydrolyzed Silk, and Panthenol to nourish the hair without ever weighing it down. Ceramic like molecules reinforce the hair fibers while strengthening hair and helping to repair split ends. Additional support from Vitamin B5 and UVB filters protect hair (even colored hair) from damaging UV rays. The serum is the finishing tool in Wendy’s hair care + repair arsenal.
Moreover, the ingredients are harvested with concern for the land, the environment and the farmer’s welfare. What we take are the fruits, the nuts and juices of plants, specially harvested by hand for our products.
Our products were sourced and created with the best intentions from the soul of our Founder Wendy Iles, to provide a haircare for all hair types with phenomenal instant results.
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