WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

outline of a lightbulb

Wendy's Tips

outline of newspaper

News

two outlines of chat bubbles

Conversations

arrow pointing upward

Trends

outline of a black star

Inspirations

Iles Formula Hair Talk with Stine Enø of Enø Studio
Iles Formula Hair Talk with Stine Enø of Enø Studio
  Stine Enø from Enø Studio, Aarhus Stine is a passionate hair stylist and proud founder of Enø Studio in Aarhus. We share a warm welcome to Stine to our... Read more...
Iles Formula Hair Talk with Elle Caerbert of Elle The Salon
Iles Formula Hair Talk with Elle Caerbert of Elle The Salon
Elle Caerbert Elle Caerbert has spent over 10 years in the industry. After attending Paul Mitchell The School, apprenticing under master stylists and getting her hands in plenty of hair,... Read more...
Iles Formula Hair Talk with Mike Martinez of Salon Benjamin NYC.
Iles Formula Hair Talk with Mike Martinez of Salon Benjamin NYC.
This week on Iles Formula Hair Talk we feature Mike Martinez from Salon Benjamin in NYC. Read what he has to say about hairdressing today and the great advice he... Read more...
Iles Formula Hair Talk with  Freelancer Sky Cripps-Jackson, London UK
Iles Formula Hair Talk with Freelancer Sky Cripps-Jackson, London UK
Iles Formula Hair Talk welcomes New Zealander Sky Cripps-Jackson, renowned freelance hairdresser based in LondonRead on to see what Sky has to say about the hair business today.To know more... Read more...
Iles Formula Hair Talk with Lauren Gunn, Owner of Colleen
Iles Formula Hair Talk with Lauren Gunn, Owner of Colleen
Iles Formula Hair Talk welcomes Lauren Gunn, a renowned hairstylist and owner of celebrated hair salon Colleen in Auckland, New Zealand.Read on to see what Lauren has to say about... Read more...
Iles Formula Hair Talk with Steph Stevenson from HNB Salon and Spa and Marie Claire Jetstyle
Iles Formula Hair Talk with Steph Stevenson from HNB Salon and Spa and Marie Claire Jetstyle
Iles Formula Hair Talk welcomes Steph Steveson this week owner and founder of HNB Salon and Spa in Dorset, UK and of Marie Claire Jetstyle.Read on to see what Steph... Read more...
Iles Formula People Talk with Wendy Rowe
Iles Formula People Talk with Wendy Rowe
Wendy Rowe is a world-renowned makeup artist and beauty expert. She is currently the Global Creative Director & Make-up Artist for Max Factor and has worked with many key fashion... Read more...
Iles Formula Hair Talk with Svenja & Luca Simmons from MR & MRS Simmons
Iles Formula Hair Talk with Svenja & Luca Simmons from MR & MRS Simmons
This week, Iles Formula Hair Talk is thrilled to introduce Svenja and Luca Simmons from their salon MR & MRS Simmons in Düsseldorf, Germany.To know more about this couple duo... Read more...
Iles Formula Hair Talk with Meredith J.Snyder from HairbyMJ
Iles Formula Hair Talk with Meredith J.Snyder from HairbyMJ
    This week Iles Formula Hair Talk welcomes Meredith J. Snyder, "MJ" who is both a professional spray tan artist and hairstylist specialized in extensions and color, based in... Read more...
Iles Formula Hair Talk with Jon Hala from Jon Hala Salon
Iles Formula Hair Talk with Jon Hala from Jon Hala Salon
    This week Iles Formula Hair Talk welcomes Jon Hala who is the founder of  Jon Hala Salon in the financial district of Canary Wharf, London. We loved interviewing... Read more...
Iles Formula Hair Talk with Jehnna Foster from Kennaland Studio
Iles Formula Hair Talk with Jehnna Foster from Kennaland Studio
    This week Iles Formula Hair Talk welcomes Jehnna Foster from Kennaland Studio in Brooklyn, New York City.Check out all hair works by Jehnna on her IG @jehnnafosterHave a... Read more...
Iles Formula Hair Talk with Kirsten Patterson from the Songbird Society and Benjamin Salon
Iles Formula Hair Talk with Kirsten Patterson from the Songbird Society and Benjamin Salon
This week, Iles Formula Hair Talk welcomes Kirsten Patterson from the Songbird Society Salon in Dallas, Texas, and also the Benjamin Salon in NYC. Read on to learn more about... Read more...
Editor's Choice 2024 badge from Optal Daily with a gradient background
Circular logo for 'Daily Bath O-Wards 2025' with a light blue background
Allure Best of Beauty Award Winner 2023 logo on a white background
Marie Claire Hair Awards Winner 2025 badge with pink and black text on a white background
2024 Best Products Editor's Choice badge on a white background
Circular logo for 'Oval Daily Beauty O-Wards 2023' on a pink background
Circular badge with 'She Finds' 2025 winner text on a red background