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How To Properly Apply A Hair Mask For Best Results

Is your hair dry, damaged, color treated or textured?  If you answered yes to any of these then it may be time to incorporate a Hair Mask into your hair regimen.  A hair mask can be a game changer for any of the challenges you may be experiencing above.  Oftentimes we are asked what is the difference between a hair mask and regular conditioner, plus what is the proper way to use a Hair Mask.  In this journal we are sharing How To Properly Apply A Hair Mask For Best Results.  Plus, let’s not forget that you should definitely take the opportunity to make this a spa moment and treat yourself.  After all, #SelfLove is really something we could all practice a little more of right?  Take a peek below at how beneficial a hair mask can be in this before and after photo.


How To Properly Apply A Hair Mask For Best Results


What Is A Hair Mask

Is a Hair Mask the same as a regular conditioner?  The answer is definitely no.  While many conditioners are designed to heal and help the hair, they typically are not as high performant as a Hair Mask.  A hair mask can be used for dry hair, damaged or color treated hair, as well as for curly hair textures to keep the hair repaired and hydrated.  Aging hair will also benefit from the use of a hair mask as well.

Our Iles Formula Hair Mask is an ideal choice.  Alone or as part of our Spa Collection Box the Mask will strengthen and nourish ALL hair types.   Selected raw ingredients make up the most sumptuous cocktail for hair and scalp, without weighing the hair down. Macrobola seed oil, tucuma butter are sourced from the Amazon, silk proteins from Japan, nut oils from Australia with an infusion of  vitamin E, panthenol and B5.  What more can you ask for?  Our favorite features, No allergens, paraben free, and color safe for the health conscious beauty maven.

We suggest to use a mask after the shampoo and before the conditioner.  The Iles Formula Conditioner unlike most is a beauty as it shuts down tight the outer hair follicles sealing in all the nutirents the mask delivers. This allows the mask to do the correcting and then the  conditioner seals in the benefits of the mask.  A hair mask can be used weekly for those needing more love, or fortnightly  to even once a month in those cases where you are simply maintaining the health of your hair.  Let’s take a look at How To Properly Apply A Hair Mask For Best Results below.


How To Properly Apply A Hair Mask For Best Results How To Properly Apply A Hair Mask For Best Results


Set The Mood

If time is not on your side, and you are a bit rushed, it is certainly fine to apply a hair mask while in the shower.  Simply allow it to sit while you are finishing other parts of your shower.  This will give it the time it needs to do its work.  Keep in mind this Iles mask does work relativly quickly compared to others, down time is not necessary but certainly does not harm if you are in the spa mood and have time to let the goodness infuse. Just remember to rinse it out and then apply your conditioner after to seal in the nutrients.

However, if you find that you can make time for some #SelfLove then you should definitely create an experience for your treatment.  Set the mood by lighting some candles, maybe draw a bath, put on some relaxing music.  Whatever creates that chill vibe to set the tone.


How To Properly Apply A Hair Mask For Best Results


How To Properly Apply A Hair Mask For Best Results



Why not make it a girls spa day and invite over some of your best girlfriends?  Share some of your favorite hair tips and maybe create a shared Pinterest board with your must have cut and color inspirations.


How To Properly Apply A Hair Mask For Best Results


How To Properly Apply A Hair Mask For Best Results

So now that you have set the mood, it’s time to indulge.  Here is what you need to know for best results.  To begin, start by cleansing your hair.  A clarifying shampoo would not be a bad idea, simply because it removes build up and impurities from the hair. Following your  clarifying Shampoo, you can use your regular shampoo.  We love our Iles Formula Shampoo as it gives you a jump start because the silk proteins will nourish your hair.

After shampooing, apply liberally the Iles Formula Mask throughout the mid lengths and ends of the hair. Comb through for perfect distribution. The comb will deliver to the scalp the correct quantity of product needed. After the product is evenly distributed throughout the hair, uses clips or pins to wrap your hair into a top knot.  For an added bonus, wrap your hair in a hot steamy towel.  This will encourage the product to penetrate deeper and provide you with extra nourishment.  Indulge for 5-15 minutes and then rinse.

For premium results, use the Iles Formula Mask between the Iles Formula Shampoo and Iles Formula Conditioner.


How To Properly Apply A Hair Mask For Best Results How To Properly Apply A Hair Mask For Best Results

Photo:  Selena Gomez /


After you have treated yourself to a hair mask, you can let your hair air dry, or even treat yourself to a nice at home blow out.  Utilize our Finishing Serum for heat protection and control and to provide lasting results with your style.  Remember, a good blow out will allow for less work throughout the week when styling your hair and allow you to space your washing further apart.  Doesn’t that sound perfect?


How To Properly Apply A Hair Mask For Best Results


When was the last time you treated yourself to a hair mask?  Are you currently using one regularly?  Let us know in the comments below. If you haven’t ever done a hair mask, this is the perfect time to give it a try and see the incredible benefits.  Don’t forget to tag us in your #SelfLove #HairMask Selfies @ilesformula_hair and #IlesFormula.  We love to see your posts.



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    • Our founder Wendy Iles @wendyiles_hair is speaking to you from home confinement about the Iles Formula hair mask. This mask is featured in our home confinement Spa Pack, or can be purchased separately. For ALL hair types. 
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