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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

News

Conversations

Trends

Inspirations

Iles Formula Hair Talk with Jasmin Allert

This week Iles Formula introduces the 27 year old Jasmin Allert, creative director and head of G54 Hairdresser Basler Beauty and the hairdresser Academy in Stuttgart, Germany.The family company G54... Read more...

Iles Formula Women Innicka Dee

Her muse, is Marie Antoinette, her art is heavily inspired by classicism, her attention to even the smallest of detail, is flawless, and she’s a bit of a perfectionist. Meet... Read more...

Iles Formula Hair Talk with Said Rubaii

Iles Formula introduces Berlin hair master Said Rubaii.Our founder Wendy Iles first met Said when she used his exquisite salon with white barber style uniforms for the German press launch... Read more...

Iles Formula Hair Talk with Dennis Bartolomei

We are very pleased to introduce Dennis Bartolomei from his salon in Chicago where he caters expert services delivering magnificent hair for some of Chicago’s most affluent business owners, lawyers... Read more...

Iles Formula Women Morvarid Sahafi

Iles Formula Women this week is pleased to introduce MORVARID SAHAFI, the Founder and Designer of MORV LONDON (www.morvlondon.com), a luxury, ready to wear line which will soon be available at... Read more...

Iles Formula Hair Talk with George Northwood

This week Iles Formula is pleased to introduce George Northwood. George known for his haute talent with hair on the freelance circuit also owns and operates one of London’s hottest... Read more...

Iles Formula Hair Talk with Australian Craig Rhodes

Iles Formula is pleased to introduce Craig Rhodes, exceptional hairdresser and owner of A Flick Of Hares as our Hair Talk guest this week.A Flick of Hares is a bespoke... Read more...

Iles Formula Hair Talk with Melbourne Hairstylist Caterina Di Biase

Iles Formula are pleased to interview Melbourne stylist Caterina Di Biase, Creative Director, co-owner of Heading Out salons. Four times Australian Hairdresser of the Year and presently holding the title... Read more...

Iles Formula Women GOLAZIN

Iles Formula Women this week is pleased to introduce GOLAZIN (@golazinmusic) who is a singer / songwriter who grew up in Isfahan, Iran. Radical restrictions for all female musicians and... Read more...

Iles Formula Women : Alisa Evdokimov

Iles Formula Women this week is pleased to introduce Alisa Evdokimov - Producer, Creative Director, Director of Photography from the Faculty at The New School for Social Research and Parsons... Read more...

Iles Formula Women : Eve Roosna

We have the pleasure this week to introduce Eve Roosna to our Iles Formula Women section. Eve is a talented creative designer and owner of Tallinn's prestigious concept store ER Boutique.Eve... Read more...

Iles Formula Women : Jorie Grassie

In this week's Iles Formula Women, we welcome Jorie Grassie, Jeweller, Founder and Designer of JORIE. Originally American, Jorie has had a home in the Scottish Highlands for over 20... Read more...

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