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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

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Beyond Breakage: The Hidden Signs Your Hair Needs Repair

Discover the subtle early signs of hair damage, loss of elasticity, dullness, tangling, or scalp imbalance, and restore health and lustre with Iles Formula. Read more...

Marie claire award winning rinseless root refresh dry shampoo

Award-Winning Freshness: Best Dry Shampoo by Marie Claire

Recognised by Marie Claire as Best Dry Shampoo, the Iles Formula Rinseless Root Refresh redefines freshness. A modern essential, it revives hair and scalp without residue, effortless luxury, anytime, anywhere. Read more...

The Fall Edit: Haircare Swaps You Need to Make This Season of Fall 2025

Refresh your haircare this Fall 2025 with Iles Formula. Discover essential swaps, from weightless conditioners to protective serums, to keep hair healthy, shiny, and resilient all season. Read more...

New York Fashion Week 2026: Wendy Iles' Favorite Picks

Discover Wendy Iles’ top hair moments from New York Fashion Week 2026. Learn how to achieve effortless textures and polished finishes with Iles Formula styling essentials. Read more...

Wet hair during a repair home treatment.

Luxury Hair Rituals: The 5-Step Routine for Salon-Worthy Repair at Home

There is an undeniable pleasure in stepping out of a salon with freshly revitalised hair, strands that gleam with health, bounce with vitality, and feel impossibly soft to the touch.... Read more...

The Bob Is Back: Why 2025 Is the Year of the Chic Chop

The bob is back in 2025. Bold, versatile, and effortlessly chic. Discover styling tips and product recommendations from Wendy Iles to keep your hair glossy, healthy, and runway-ready. Read more...

Award-Winning Freshness: Rinseless Root Refresh Named Best Dry Shampoo by Marie Claire

We are proud to announce that the Iles Formula Rinseless Root Refresh has been awarded Best Dry Shampoo in the Marie Claire Hair Awards 2025 — a celebration of innovation,... Read more...

Smiling woman with long blonde hair next to text about hair loss as a personal journey with positive results.

Hair Loss: A Personal Journey That Can Deliver Positive Results

Hair Loss: A Personal Journey That Deserves a Thoughtful Approach Hair loss is a deeply personal experience that affects individuals across all ages, hair types, and lifestyles. While commonly linked... Read more...

The Art of Curls: A Tribute to Texture by Wendy Iles

Curls are intimate. They’re deeply tied to identity, emotion, and expression. They require a different kind of care, one rooted in understanding, respect, and intention. Throughout my career, I’ve styled... Read more...

Paris Haute Couture Week 2025 Roundup

The Balmed Beauty of Paris Hair at Fashion WeekBy Wendy Iles As the curtain falls on the recent Paris Couture Fashion Week, the visual splendour of craftsmanship and imagination still... Read more...

Summer Hair Trends 2025

Summer 2025 is all about hair that feels effortlessly chic, with styles that celebrate individuality, texture, and shine. Whether you're embracing your curls or going for a sleek finish, achieve... Read more...

Elevate Your Hair with Weightless Hydration

Elevate your hair with Iles Formula. Experience weightless hydration and lasting volume for soft, healthy, and effortlessly full-bodied hair. Read more...

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