LATEST ARTICLES

WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

News

Conversations

Trends

Inspirations

Iles Formula Hair Talk with Mel Hancer of BeautyLivery

Mel Hancer is the founder of BeautyLivery, an on-demand luxury hair and makeup agency established in Capri in 2016, with a team of 20 skilled artists delivering services across Italy. Read more...

Back To The Source: How We Honor The Land That Makes It All Possible.

Just look at our ingredients, wasabi sourced from Japan. Macadamia & Tee Tree from Australia. Botanical Root Juices Tucuma and Pracaxi along with other local native wild-harvested from the Amazon... Read more...

Woman relaxing in marble bath with Iles Formula Shampoo, Conditioner, and Finishing Serum — the bridal hair ritual by Iles Formula

The Bridal Hair Ritual | Wendy Iles on Pre-Wedding Hair Care

Celebrity hairstylist Wendy Iles shares her complete pre-wedding hair care routine — a six-week countdown covering hair masking, colour timing, bridal hair trials, and the wedding morning ritual. Prepare your... Read more...

Summer Wedding Hair: The Art of Effortless Hair

Summer wedding hair is not about perfection. It is about harmony — with the air, with the moment, with the person wearing it. When the hair is truly prepared, when... Read more...

Your Bridal Hair Prep Begins Here

Wendy Iles has spent four decades behind the hair of the world's most photographed brides. Her secret? Prep starts months before the dress goes on. Here's the complete bridal hair... Read more...

Mother's Day Edit: The Gift of Beautiful Hair

Three gifts chosen by Wendy Iles for the woman who deserves the best hair of her life. The Signature Collection, the Scalp + Body Exfoliant, and the Scalp + Hair... Read more...

ILES Formula and Wendy Iles speak on Coachella 2026 hair trends showcasing festival-ready hairstyles with natural waves, shine, and soft texture for summer styling.

Festival Hair: The Hair Trends Owning Coachella 2026

Coachella always reminds me that a festival ground is its own kind of runway. I watched Weekend One with the same eye I bring to the fashion shows in Paris.... Read more...

When the Humidity Hits - These Products Stop Frizz Before It Starts

Hair is a living fiber. It reacts instantly to the climate — and it does so before you even step outside. Here's the science behind frizz, and the four-product routine... Read more...

A Note of Gratitude from Iles Formula

There is a moment each year that invites us to pause. To reflect on what has quietly taken root. The seeds planted months ago, sometimes years before. In our work,... Read more...

a collage of women's hairstyles from Paris Fashion Week

Wendy Iles Edit on Paris Fashion Week 2026 — The Hair Trends Defining the Season

Paris Fashion Week 2026 once again set the tone for the season’s most influential beauty directions and hair was no exception. From sleek sculptural silhouettes at Tom Ford to softly... Read more...

The Botanicals Behind Every Good Hair Day

Wendy has always formulated with botanicals at the centre — not as decoration, but with functional, reparative intention. This spring, we're spotlighting the plant-derived ingredients behind your best hair: kiwi,... Read more...

You've Been Using Your Products All Wrong

We know how busy real life can be - and how deeply unchic it feels to tote around a bag full of your favorite products. In developing the collection, Wendy wanted... Read more...

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