Welcome to the Iles Formula Journal.

Scroll on to discover our top hair ideas for  Holiday Hairstyles. Our founder Wendy Iles will instruct you through selected tutorial videos teaching a 3-minute accessorized chignon and how to prepare frizz-free naturally dried curls. Preparation…

November 18, 2021

Charlene Dougan Charlene is the Founder and Master Colorist behind Mint The Salon in Midtown Manhattan. With over 20 years of experience, she started her career in London at Vidal Sassoon, much like Wendy herself. Born in London and raised in the…

November 16, 2021

Thanksgiving is the once-in-a-year occasion when we express gratitude, hold family gatherings, and celebrate communal warmth. Whether you’re the host or the guest, Thanksgiving can be a chance for us to rock our new and gorgeous hairstyle. This…

November 11, 2021

We’ve been in the fall season for more than a month now. Summer’s hot heat dissipated as we welcomed the colder temperatures. As the appealing palette of reds, oranges, and browns continues to enthrall the visual splendor that marks…

November 4, 2021

Have you shuffled through your friend’s Instagram feed to seek motivation from their holiday looks and wondered how they get their tip-top hairstyle even during travel? Fret not, as the borders are slowly starting to re-open for traveling,…

October 28, 2021

Short haircuts to make your heart go pitapat! That’s what we saw on the Spring Summer 22 runway show of Alexander McQueen, their first women’s wear show in London in 20 years! This is our edit of those short-cropped hair cuts from a…

October 21, 2021

Natasha Rose Spanning over 25 years, Natasha has had quite a career. Her hairdressing journey started at aged 19 and she quickly worked her way up the ladder, buying her first salon aged 30. Since then, Natasha has juggled many different aspects…

October 19, 2021

The one hair complaint we hear about most is a lack of volume. Bigger hair is often seen as better, and unless you’re one of the very few that’s naturally blessed, it can feel like you’ve missed out on fantastic genetics. If…

October 13, 2021

Marion Pascale, Iles Formula user sourced from the Iles Formula Pinterest Board Everyone has a preferred hairstyle, and it does not only depend on the current trends. Our personality is a deciding factor as well. This is because our intrinsic…

October 6, 2021

Debora Capaldi Debora Capaldi is the Founder of Pucci Salon, located in the heart of Scottsdale, Arizona. With over thirty years of experience, Pucci Salon is a full-service luxury destination offering hair, nails, makeup, and skincare services….

October 5, 2021

Image sourced from Iles Formula Pinterest Board As the temperature starts to cool down, you’ll notice an increasing number of strands slip away in the shower. These strands then amass to clumps, and this then leads to a panic-induced moment…

September 30, 2021

 Image by Iles Formula Ambassador Salon The Green Spot @mel.greenspotaz When you unpack a new hair care product, the feeling you get is exhilarating. Especially when it is something you’ve read impressive reviews about or seen your…

September 23, 2021

Antonio De Luca It all began with an unbreakable love for beauty and fashion, the first Sex and the City movie, and a vision, to underline the beauty of every woman in the most natural, flattering way. Antonio never fights against natural beauty…

September 21, 2021

We at Iles Formula are very proud to work alongside some of the best freelancers and salons in the business of hair. The 2021 Met Ball was no exception. The annual Costume Institute Gala is the fashion world’s equivalent of, let’s say,…

September 16, 2021

Before and after Iles Formula 3 Step System rejuvenation treatment. Don’t let the changing seasons take the lustrous and sumptuous bounce away from your hair. For most people, healthy hair signifies youth, vivacity, and beauty. And you must…

September 9, 2021

Trey Gillen Trey Gillen is a celebrated stylist and color specialist with over thirteen years of experience based out of Ceron Hair Studio in Houston, Texas. His work has been featured across the most prestigious magazines globally, from Italian…

September 7, 2021

With many men preparing their beards for #Movember to raise awareness of men’s health issues, here are some of our best beard care tips! The difference between a well-maintained, healthy beard and a dry and brittle one depends on how closely…

September 2, 2021

A visibly sparser hairline or lacklustre locks with no volume are some of the worst fears for many women. So, it’s understandable if you panic upon noticing a hairbrush full of hair or what feels like clumps of hair that come out during a…

August 26, 2021

Regina Marie Garnett is the Founder and Lead Educator of Extension Arts in Boston. Raised on the East Coast, a mix of ‘street style’ and ‘beach vibes’ has always been an organic influence in Regina’s approach to hair color and…

August 24, 2021

Image Sourced from Iles Formula Pinterest Board Hair extensions are beautiful, but they can be rather costly. No matter how different hair extensions are, these expert tips will help you get the most out of them. Hair extensions are a great…

August 18, 2021

This week, Iles Formula is delighted to welcome Paul Edmonds. Paul is the Founder and Artistic Director of the multi-award-winning Paul Edmonds salons in London; a Georgian townhouse-inspired luxury hair + beauty emporium in the heart of…

August 17, 2021

Even though the ingredients in your hair care products may be beneficial for your hair, it might not be the case for your skin and nails. If you have noticed problems related to your skin, or your nails are becoming weak or brittle, there could…

August 11, 2021

Iles Formula Hair Talk welcomes Kiki Tobar from Kashmir Extensions, based in West Hollywood, California. Kiki Tobar is the Founder of Kashmir Extensions, a boutique salon in West Hollywood focusing exclusively on custom high-end hair extensions…

August 10, 2021

The biggest faux pas in the hair industry is the idea that short hair makes life easier. But contrary to popular belief, this hair length has its share of struggles.  With that preamble, we’re here to make it a lot easier! Today’s journal is…

August 5, 2021

Iles Formula Hair Talk welcomes Patrick Meredith at Ryan M Salon, based in Scottsdale, Arizona. With more than 25 years of experience in the salon industry, Patrick brings a wealth of knowledge and refined skill set to his clients. After living…

August 3, 2021

It’s summer! The perfect time to change your hair color. Whether you are on the lookout for something new or just want to mix things up, a dramatic hair makeover may be just what you need for a refreshed look. What to Consider Before Choosing a…

July 28, 2021

ILES FORMULA met Marion Pascale Aichriedler, a well-known model, influencer, and ILES FORMULA lover for an exclusive interview. Marion Pascale Aichriedler is a name you should be aware of in the international model business. The Austrian model…

July 19, 2021

Calling all the ladies and gents! It’s happy hour and time for a drink!  But, not the drink we’re all expecting.  This is a happy hour all about hair. Curly hair to be exact. Many of you have shared with us that you’re…

July 14, 2021

Iles Formula is pleased to welcome Dr. Jennie Christensen – CEO and Chief Scientist of TheíoVitality. Theío Vitality specializes in hair mineral analysis, creating a blueprint of the body’s elemental and nutritional balance, including…

July 12, 2021

Have you ever wished there was a magic wand you could wave around your hair and instantly transform it into soft and luscious locks? Image sourced from Iles Formula Pinterest Board While we may not have a magic wand exactly, a hair transformation…

July 7, 2021

Image sourced from the Iles Formula Pinterest Board No one wants to wake up with bed hair and there is little chance of going back to bed. Especially when you have a long day ahead. However, there should be a solution to avoid looking like you…

June 23, 2021

The heat is finally upon us… and our hair! Summer is the season where everyone is looking for fun and unique trends to style their hair. However, this can be a painstakingly long process because even when you have found a style you want to try,…

June 16, 2021

Father’s Day is a great day to tell your dad how much he means to you but finding a gift that can express your admiration is tough. What makes it trickier is that most dads are very comfortable using the same products and services they have…

June 9, 2021

Shampooing your hair every day? Some people obsess over their hair, others don’t exactly care too much about it, so the answer to this question depends on who you’re asking. If we dig a bit deeper and acknowledge the fact that every…

June 2, 2021

How To Keep Your Hair UV- Protected This Summer. We all know about the significance of sunscreen for the skin and products to protect it, but are you aware that your hair is equally just as important? Without the right shielding products,…

May 20, 2021

Photo Felix Lammer, extract from “Archives, a Book About Hair ” by our founder Wendy Iles Frizzy hair is an ongoing battle for many. But what’s even trickier is knowing how to maintain your curls well. With summer incoming, the…

May 19, 2021

Could your hair care routine use a boost? We’re sharing our favorite simple hair care tips and tricks for men. Here’s how to make sure your hair looks its best without the fuss. Ever wish your hair came with a user manual?  There’s tons of…

May 12, 2021

Have you ever wondered how the Pro’s get so much more volume, and much better luster in the hair when they do a brushing than your attempt delivers?  Our founder celebrity stylist Wendy Iles has offered here her unique technique to a…

May 10, 2021

There are many myths surrounding hair cleansing, one of which – as reported by the American Academy of Dermatology – is the idea that washing oily hair frequently only leads to more oiliness. In fact, the frequency with which you…

May 5, 2021

Your diet can impact your hair health significantly. What you eat every day can make your hair grow faster or, conversely – cause hair loss. Lack of essential nutrients such as iron, zinc, protein, or various vitamins, can result in an…

April 20, 2021

There’s nothing worse than getting all dressed up for a big night out and your hair won’t cooperate. Your skin is glowing, your smoky eye came out sizzling hot, and your outfit is on point. But you’ve got some kind of frizz going on, your…

April 14, 2021

Before and After treating hair with the Iles Formula Spa Pack Before and after treating hair with Iles Formula Signature Collection Are your locks looking a little bland? Then this guide is for you. Let’s face it. We put our hair through a lot….

April 7, 2021

Iles Formula Hair Talk welcomes Lacy Gadegaard West, Owner of Laced Hair Salon in Salt Lake City, Utah. Read on to see what Lacy has to say about the hair business today. To know more about Lacy, follow her on Instagram @lacygadegaard and her…

April 5, 2021

Spring is fast approaching, a small glimmer of the sun shining through our home windows. One of the biggest events that Spring brings us is the well-awaited Spring Weddings. From the beautiful blooms of blossoms, daffodils, spring roses, and…

March 31, 2021

Iles Formula Hair Talk welcomes Kim Anderson, a professional hairdresser and makeup artist working at Channel 7, based in Australia. Read on to see what Kim has to say about the hair business today. To know more about Kim, visit her website. You…

March 30, 2021

Is your hair dry, damaged, color-treated, or textured?  If you answered yes to any of these then it may be time to incorporate a Hair Mask into your hair regimen.  A hair mask can be a game-changer for any of the challenges you may be…

March 24, 2021

Iles Formula Hair Talk welcomes Ian Sannicolas, of The Uncommon Mane based in California, USA. Read on to see what Ian has to say about the hair business today. To know more about Ian, visit his salon’s website. You can also follow him on…

March 22, 2021

It’s award season again and although the latest runway shows in Europe didn’t offer any extraordinary inspiration for hair, the Grammys and  Golden Globes did touch on some looks that will easily inspire you to wear. Image sourced…

March 17, 2021

Stelli, one of the most renowned hairstylists in the fashion & beauty industry today, met with our founder Wendy Iles during his career. Probably one of his most defining experiences. We talked to him, read what he has to say. Stelli, whose…

March 15, 2021

Stelli, einer der renommiertesten Hairstylisten der Fashion & Beauty-Industrie, begegnete im Laufe seiner Karriere Wendy Iles. Wohl eine seiner prägendsten Erfahrungen. Wir haben mit ihm gesprochen. Wir haben einen der gefragtesten Hair…

March 15, 2021

This week it seemed fitting around International Women’s Day to feature our founder Multi-Award Winning Celebrity Hairstylist and Founder of Iles Formula Haircare, Wendy Iles. Read on to know about her life and how Iles Formula became born…

March 10, 2021

Iles Formula People welcomes our loyal Iles Formula customer Sarah Nicollier, Director of Mayfair Interiors based in London and Algarve. Read on to see what Sarah has to say about all things beauty. To know more about Sarah, visit her website….

March 7, 2021

Long hair or short hair? It is a question that girls struggle with all the time. To keep things simple, we’re going to help you make the decision that is right for you by showing the pros and cons of both long and short hair. By the time…

March 3, 2021

Iles Formula Hair Talk welcomes Jillian Fontecchio, Colorist + Curl Enthusiast at Blush n’ Blow Beauty Bar in Harrison, New York. Read on to see what Jillian has to say about the hair business today. To know more about Jillian, visit her…

March 1, 2021

Our hair is by far one of the most important parts of our personal identities, according to Psychology Today. It is for this reason that countless women and even men will not leave the house when they are having a bad hair day. Unfortunately,…

February 21, 2021

Every now and then, we need to step away from the hustle and bustle of life and do something special for ourselves. As we are staying indoors more, now is the perfect time to take care of our hair. There is no better way to indulge and treat your…

February 17, 2021

Image sourced from Iles Formula  Pinterest Social unrests raging across the United States. Home confinement. Prince Harry and Meghan Markle moving away from the royal family. That’s not even half of what happened in 2020. While these major…

February 3, 2021

A good hair care routine starts with self-love. Iles Formula believes everyone deserves high-performance haircare solutions. That’s one of the reasons why all of our formulas include powerful ingredients that are kinder to the planet – a…

January 19, 2021

Hair treatment principles and possibilities changed once and for all when Hans Schwarzkopf, the German pharmacist, invented the world’s first shampoo. As people of the 21st century, we doubtfully can imagine our lives without that bathroom…

January 19, 2021

As modern technology is advancing, significant changes are revolutionizing industries across the globe. At Iles Formula, we are excited to tell you that perms are making a swift comeback! As you may have already known, the perm was thriving back…

January 13, 2021

We all feel the sudden urge to chop off our hair into a bob at least once a year. However, as soon as we give in to this urge, we start to miss our long locks. If that’s the case with you, don’t worry! You can turn your short hair into a…

January 4, 2021

What Happened with Hair Trends of 2020? Let’s delve into what hair trends evolved during 2020! 2020 is interesting as it’s the first year we’ve had no runway shows to inspire us and no travels either. We were locked away most of…

December 30, 2020

It’s almost the end of the year… A wonderful festive time filled with love and warmth. Even though most of us will be under home confinement this New Years’, that doesn’t mean we shouldn’t dress up and look as…

December 28, 2020

The Festive Season is upon us! Even if you are locked in at home without being able to meet friends and family in the same room, it’s great for our spirits if we make a little effort on the day. As most of our salons are also with closed…

December 21, 2020

We are all happy to say that 2020 is finally coming to an end. Winter is already here and aren’t we all craving a change? This year has been focused on DIY with all the social distancing and lockdowns, so when you can’t take a trip to the…

December 16, 2020

People always judge by looks, first. We all know not to judge a book by its cover, but the fact remains that people see things first, and they begin to decide things about you. That means, when you go out on your first date with someone,…

December 14, 2020

Iles Formula Hair Talk welcomes Rory Rice, director of Eyre Salon in Sydney, Australia. Read on to see what Rory has to say about the hair business today. To know more about Rory, visit his website. You can also follow him on Instagram…

December 7, 2020

More people are choosing eco-friendly products to care for the environment and make the switch to a healthier, more natural lifestyle. According to a recent survey, 70 percent of consumers from the US and Canada prefer products from sustainable…

December 6, 2020

Are you one of those people who is always concerned about excessive hair fall?  Have you exhausted all your hair treatment options? If you are super conscious about fashion, looks, beauty, and brands, you should also opt for high-quality…

December 2, 2020

Our Founder Wendy Iles gives her expert tips on creating Heidi Klum’s festive updo. It’s the kind of hairstyle that works for all occasions, equally as good with a pair of jeans, as it is with a red carpet gown. …

November 22, 2020

As we all know, Thanksgiving can be busy – from eventful mornings running to the grocery store, to afternoons of preparing meals for guests, to evenings filled with feasts and heartfelt conversations. Chances are, you’ll be seeing friends…

November 22, 2020

November is here which means we should all start getting ready for the special day at the end of November – Thanksgiving! For those who are hosting a dinner party, if you have already figured out the dinner and house decor, all you need is…

November 17, 2020

If you’ve ever used Iles Formula, you are sure to remember – and love – the perfumed scent when using our products. You’re not the only one! Every day, we receive messages from people commenting on how much they love their…

November 10, 2020

It’s that time of the year again – beanie season! Beanies are inherently a chic way to complement your hairstyle without layering up too heavily. We all love to feel cozy while highlighting our elegant, youthful, and playful strands. Whether…

October 14, 2020

Happy National Hair Day! We at Iles Formula love hair and we want to take this joyous occasion to celebrate with you. As such, we’re showcasing a couple of fun things you can do to treat yourself and take care of your hair today. If you’re…

October 1, 2020

I’ve had so much love pouring back to me about Esther Canadas’s hair in the recently published Vogue Spain cover shoot! So much so that I decided to share my method with all of you, so you can get that same lustrous feeling at home….

September 27, 2020

Iles Formula Hair Talk welcomes Steph Steveson this week owner and founder of HNB Salon and Spa in Dorset, UK and of Marie Claire Jetstyle. Read on to see what Steph has to say about the hair business today. To know more about HNB Salon and Spa…

August 4, 2020

Spring and Summer are the most popular time of year to get married.  These seasons are such a wonder for many reasons which often lead to a rush of weddings.  We love to see the outpouring of love that is in the air during this time.   Are…

March 13, 2020

Spring is only a few weeks away, and people are looking forward to taking a break with it! 42 percent of American families are planning to go on a spring vacation this year. Going on a spring getaway can be a balm for the body and soul, but the…

February 27, 2020

Black women have a knack for changing up hair. They experiment with fun hairstyles, different cuts, eye-catching colors, and the newest treatments and processes on a regular basis. They transform their kinky-curly tresses into bone straight…

February 20, 2020

It’s that crazy time, when the Oscars ceremony, after parties and New York fashion week all come within the same week! We had to make the best choice as to what insights to bring you, and we know you can’t wait to see the most…

February 15, 2020

Pro beauty tips on getting Heidi Klum ready for the after Oscar parties 2020 …

February 13, 2020

Valentine’s Day is just around the corner, and we know just how exciting it is to look forward to a romantic date night with your beloved partner! But ladies, before this day comes, we still have so much more to prepare besides receiving red…

January 23, 2020

The fashion industry is more diverse than it has ever been, with everything from boho-chic inspirations to gender-fluid fashions, It has greater racial diversity, and plus size fashions seen at the world’s Big Four fashion shows. At the heart…

January 13, 2020

“New Year, New Hair!” It’s time for us to get some ideas of the key 2020 hair color trends and change up our hair colors to start the new decade!   Cinnamon + Honey Highlights on Brown Hair Cinnamon and Honey highlights within…

January 1, 2020

“May I be the one responsible for your good hair days” –  say’s Tara Neh. On visiting Tara’s salon website we are greeted with these lovely welcoming words, which already give us a feeling of her passion towards hair. Tara…

December 2, 2019

Thanksgiving is a very special day usually surrounded by family and friends. Some of us are guests others of us are preparing the festive gourmet meal ourselves. This journal is aimed to inspire Easy At-Home Hair Ideas for the one preparing and…

November 25, 2019

Having thin hair can make you feel self-conscious and be rough on your self-esteem. Unfortunately, only so much can be done to improve your hair thickness naturally. On the bright side, there are many great hairstyles that can make your hair look…

November 13, 2019

Photo credit to @voguehair.dk on instagram Just as the first autumn leaves turn golden, orange and red, I know that most of you are busy filling your closets with the new season’s fashions. As a glittering fashion icon among your friends and…

November 7, 2019

Summertime! Not only is it time for the beach, bikinis, and cocktails at sunset, it is also time to update your look with a brand-new hair color. The right trendy hair color can instantly impress those around…

August 21, 2019

How to wash one’s hair with rice water is one of the top trending searches for hair care recently, but it is actually an ancient hair care method with a long history in Asia. Japanese women in the Heian period (794-1185 CE) had floor-length…

August 15, 2019

Scroll on to discover our top hair ideas for  Holiday Hairstyles. Our founder Wendy Iles will instruct you through selected tutorial videos teaching a 3-minute accessorized chignon and how to prepare frizz-free naturally dried curls. Preparation…

November 18, 2021

Charlene Dougan Charlene is the Founder and Master Colorist behind Mint The Salon in Midtown Manhattan. With over 20 years of experience, she started her career in London at Vidal Sassoon, much like Wendy herself. Born in London and raised in the…

November 16, 2021

Thanksgiving is the once-in-a-year occasion when we express gratitude, hold family gatherings, and celebrate communal warmth. Whether you’re the host or the guest, Thanksgiving can be a chance for us to rock our new and gorgeous hairstyle. This…

November 11, 2021

We’ve been in the fall season for more than a month now. Summer’s hot heat dissipated as we welcomed the colder temperatures. As the appealing palette of reds, oranges, and browns continues to enthrall the visual splendor that marks…

November 4, 2021

Have you shuffled through your friend’s Instagram feed to seek motivation from their holiday looks and wondered how they get their tip-top hairstyle even during travel? Fret not, as the borders are slowly starting to re-open for traveling,…

October 28, 2021

Short haircuts to make your heart go pitapat! That’s what we saw on the Spring Summer 22 runway show of Alexander McQueen, their first women’s wear show in London in 20 years! This is our edit of those short-cropped hair cuts from a…

October 21, 2021

Natasha Rose Spanning over 25 years, Natasha has had quite a career. Her hairdressing journey started at aged 19 and she quickly worked her way up the ladder, buying her first salon aged 30. Since then, Natasha has juggled many different aspects…

October 19, 2021

The one hair complaint we hear about most is a lack of volume. Bigger hair is often seen as better, and unless you’re one of the very few that’s naturally blessed, it can feel like you’ve missed out on fantastic genetics. If…

October 13, 2021

Marion Pascale, Iles Formula user sourced from the Iles Formula Pinterest Board Everyone has a preferred hairstyle, and it does not only depend on the current trends. Our personality is a deciding factor as well. This is because our intrinsic…

October 6, 2021

Debora Capaldi Debora Capaldi is the Founder of Pucci Salon, located in the heart of Scottsdale, Arizona. With over thirty years of experience, Pucci Salon is a full-service luxury destination offering hair, nails, makeup, and skincare services….

October 5, 2021

Image sourced from Iles Formula Pinterest Board As the temperature starts to cool down, you’ll notice an increasing number of strands slip away in the shower. These strands then amass to clumps, and this then leads to a panic-induced moment…

September 30, 2021

 Image by Iles Formula Ambassador Salon The Green Spot @mel.greenspotaz When you unpack a new hair care product, the feeling you get is exhilarating. Especially when it is something you’ve read impressive reviews about or seen your…

September 23, 2021