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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

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Conversations

Trends

Inspirations

Swinging London

If you have missed Outtakes the exibition on Vidal Sassoon at the Somerset House , London you have the chance to catch up. Rizzoli have published an accompanying book: How One Man Changed the World with a Pair of Scissors available at Rizzoli bookstores worldwide.Sassoon revolutionized hair, he saved women from frequent salon visits, hours in rollers and overhead dryers by giving them timeless haircuts that would stay fresh long after they left the salon.Weekly salon visits turned into 6 weeks cut visits. He is famous for his invention of sharply... Read more...

Inspiration & References - "Slick Licks"

These are the hair references and inspiration I used recently for the HUNGER shoot that was published this month. Take a look on my Facebook, Slick Licks. The spirit of the... Read more...

The Eye Has To Travel

In the world of fashion we all owe Diana Vreeland a lot, and as women maybe even a bit more. Words of hers I keep in mind: "There is only one good life, and thats the life that you know you want and you make it yourself".If you haven't seen yet The Eye Has To Travel you may want to rush while this documentary on her life is still showing in the theaters. Read more...

Out Now!

Follow my Gaultier story. I said I'd post the images for you once it was out " Happy Birthday story". Check out the published story on my Facebook page. Read more...

Coup de Coeur

If you are Australian you have to love this. One of the most treasured gifts I ever received was this photograph of our flag shaped in a heart from Rankin.I may be living between America and Europe but much of my heart is still with Australia. © 2011 RankinRankin is one of the greatest in the photographic business today. Here enjoy some of his gallery work .He's known for his ability to capture " the truth" in a portrait, having worked with many celebrities to name a few David Bowie, Rolling Stones, Madonna,... Read more...

Hot Tips on Make up

It's the runway shows in Paris, a really social week, I'm crossing lots of talented freelance make up artists I haven't seen in a long time, catching up on their news …Here are some infos I wanted to share with you. LILI CHOI. My last job with Dior documented, "Palace Office", it was Lili doing the make up … Lili has developed a very special technique using make up to create tattoos, perfect for photo shoots as they wash away ! She is also one of the very best in... Read more...

Beautiful Bouffants

Cheveux Chéris at Musée du Quai Branly Paris An interesting exhibition on hair ranging from themes of intimacy, seduction, religion, sociability, culture, rebellion and belonging. Especially well curated was the ... Read more...

My motto of the week

The higher the hair, the closer to Jesus. I found these words glued up on the makeup mirror today , reminds me of an Haute Couture story i shot last year. Photo Ruven Afanador ,Dress VALENTINO COUTURE , hair by Wendy Iles, makeup Yasmin Heinz, styling Bernat Buscato. We shot at "CHATEAU DE COURANCE ". No airport involved to travel to work to this location as it's my neighborhood. To see more... Read more...

Palace Office

My "office" today was Hotel Meurice , doing hair for Dior.One of the advantages of being a freelancer is every day a new location, most weeks being a change of city or country. I travel with one, two sometimes three work suitcases depending on whats needed for the job. I have a private suitcase always semi packed with the essentials, just needing to throw in winter or summer clothes depending the destination. In the lobby of the Meurice is a display glass box containing these old vanity mirrors displayed as... Read more...

What's missing is the aroma.

I just received this film i wanted to share with you .We were experimenting filming hair in 3D. If you have 3D glasses all the better as the hair takes... Read more...

Happy Birthday

It's my birthday and I am working. I'm shooting Jean Paul Gaultier and spanish actress Blanca Suarez with Ruven Afanador. Once the job is published I will upload some images for... Read more...

Beautiful Brunettes

After visiting Cindy Sherman exposition last June at the MOMA museum in NY, i stumbled across this painting of THREE WOMEN by FERNAND LEGER. The perfectly groomed hair just pops... Read more...

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