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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

News

Conversations

Trends

Inspirations

How to Create Heidi Klum's Up Do for the Holiday Season Festivities

Since this week is the beginning of the festive season, we wanted to feature this lovely fresh updo that Wendy created for Heidi Klum. Follow Wendy's Simple Steps: The... Read more...

3 Autumn Haircare Tips for Lustrous, Healthy Hair

As the cool, crisp autumn air sets in and the winter months approach, it is necessary to give your hair some extra love and care. From the dry air of... Read more...

Let's Speak Iles Formula Ingredients

Did you know that apart from collecting Iles Formula raw ingredients from Australia, Japan, and Morocco, we also collect several of our key ingredients from the forest floor... Read more...

The Story Behind the Brand Phenomenon of Iles Formula

A Short Story of the Luxury Hair Care Brand, Iles Formula Wendy Iles, the founder of Iles Formula, spent a decade scouring the globe to find powerful ingredient blends and... Read more...

Autumn Shades for the Halloween Glam

If you thought about going pink or orange, but never actually went through with it, Halloween is right around the corner! The right hairstyle can totally transform your Halloween costume... Read more...

All You Need To Know About Biotin And It's Beneficial Effects On Greying Hair

As we age, we begin to notice many changes to our body. One of those changes is that our hair begins to turn grey. This happens because the pigment cells... Read more...

Iles Formula Hair Talk with Freelancer Sky Cripps-Jackson, London UK

Iles Formula Hair Talk welcomes New Zealander Sky Cripps-Jackson, renowned freelance hairdresser based in LondonRead on to see what Sky has to say about the hair business today.To know more... Read more...

Iles Formula Hair Talk with Lauren Gunn, Owner of Colleen

Iles Formula Hair Talk welcomes Lauren Gunn, a renowned hairstylist and owner of celebrated hair salon Colleen in Auckland, New Zealand.Read on to see what Lauren has to say about... Read more...

Show Your Gorgeous Self: 5 Tips For A Perfect Selfie

Image sourced from Unsplash Social media has seen a revolving door of new trends and challenges, especially during COVID-19. But there is one trend that has remained a... Read more...

Iles Formula Spa Treatment: What It Is And How To Use It

Image captured by photographer Jon Compson from the hair archives of our founder Wendy Iles Today, we speak to our Salon Ambassadors. This journal post is just for... Read more...

UV Protection + Care Tips For Hair In Summer And Winter Season

As some of us are lapping up summer, others in other parts of the world are preparing for winter. This article is a guide on UV protection + care tips... Read more...

Iles Formula Hair Talk with Steph Stevenson from HNB Salon and Spa and Marie Claire Jetstyle

Iles Formula Hair Talk welcomes Steph Steveson this week owner and founder of HNB Salon and Spa in Dorset, UK and of Marie Claire Jetstyle.Read on to see what Steph... Read more...

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