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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

News

Conversations

Trends

Inspirations

A Step-By-Step Guide To Correctly Maintain A Brazilian Hair Weave

The Brazilian Hair Weave is getting more and more popular recently – it is not surprising as it makes your hair silkier and more luscious. Virgin Brazilian hair is gorgeous... Read more...

How To Properly Apply A Hair Mask For Best Results

Is your hair dry, damaged, color-treated, or textured? If you are worried about the health of your hair from too much coloring or about the hair damage caused by heat... Read more...

How To Properly Apply A Hair Mask For Best Results

Is your hair dry, damaged, color-treated, or textured? If you answered yes to any of these then it may be time to incorporate a Hair Mask into your hair... Read more...

All You Need To Know About Biotin And It's Beneficial Effects On Greying Hair

As we age, we begin to notice many changes to our body. One of those changes is that our hair begins to turn grey. This happens because the pigment cells... Read more...

A List Worthy Hair With Wendy Iles

How many times have you caught a glimpse of an A List Celebrity's hair and thought, "I would love to know how to create that hairstyle." Well, our very own... Read more...

A Tribute To Our Iles Formula Women

This weeks journal is a tribute to the Iles Formula Women who have given us their personal beauty secrets, also answered questions of what it is to be a woman... Read more...

How Wendy Achieved Izabel Goulart's Sumptuous Blow-dry

When it comes to Red Carpet ready hair that is full of volume and curl, our founder Wendy Iles definitely has this mastered. We managed to pull her aside from... Read more...

Iles Formula Hair Talk With Maria Barca Self Salon

Maria Barca was only 23 when she first opened Self Salon in its original location on Grande street Williamsburg. Now a decade later Self Salon has become one of the... Read more...

Day To Night: No Heat Cascading Waves

During the winter months, the hair can seem a bit dryer than usual, leaving you wanting to skip the use of hot tools. Or at the very least limit how... Read more...

New Years Eve Hairstyles To Inspire You

New Years Eve is just around the corner, and you know we wouldn't leave you hanging when it comes to your hair. We gathered for you some pins for New... Read more...

Meet Iles Formula Woman Olivia Callaghan Founder Of Plox

This week we celebrate Woman. Meet Iles Formula Woman Olivia Callaghan Founder of Plox, a young entrepreneur who originally began by hosting workshops and parties for children. The idea being... Read more...

How To Look Stunning For Mother's Day Brunch

It's time again to celebrate the beautiful ladies in our lives who sacrifice everything to make sure that we are taken care of. Those ladies are our lovely Mother's. Each... Read more...

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