WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

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Wendy's Tips

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News

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Conversations

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Trends

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Inspirations

Hairstyles to make your appearance younger .
Hairstyles to make your appearance younger .
Hairstyles to make your appearance younger Women  from all walks of life can all agree on one thing: looking younger is a goal in any fashion or hairstyle decision. The... Read more...
Hey Girls! Curls are back for Fall.
Hey Girls! Curls are back for Fall.
Curls are back for the fall. Trying to make a classy and chic hair statement without breaking your wallet? You can create effortless cool curly hairstyles to accentuate your classic natural... Read more...
Irish Red is "IN" for Fall
Irish Red is "IN" for Fall
Irish red is "IN" for fallWhat better season to be a red head than autumn!  In nature, the redder the leaf the more nutrients are being stored up for the... Read more...
Is Hair Loss Normal?
Is Hair Loss Normal?
Is female hair loss normal? Hair loss is usually an issue that affects men, but it can also be quite problematic for women if not treated early and properly. While... Read more...
ILES FORMULA - USA Salon Launch
ILES FORMULA - USA Salon Launch
Iles Formula Salons in the USA. After successful launches to the press in New York and Ron Robinson stores in Los Angeles, we are now moving into Salons around the... Read more...
Short Hair, are you thinking about a change?
Short Hair, are you thinking about a change?
Short Hair, are you thinking about a change?Searching for an edgy look to shake up your hairstyle? If you're tired of your long lengths, you may want to consider a shorter... Read more...
Thank you "40forever" Brasil for supporting Iles Formula
Thank you "40forever" Brasil for supporting Iles Formula
Postado por Ana Cecilia de Magalhães Lins Lacerda & Bebel Niemeyer & Maria Pia Marcondes Ferraz.Nossas queridas leitoras estão cansadas de saber sobre os “meus cabelos” e seus percalços… Assim,... Read more...
Thank You "Viva Moda"  Poland for supporting Iles Formula
Thank You "Viva Moda" Poland for supporting Iles Formula
Hair tips: Do's & Don’ts against Hair Damage
Hair tips: Do's & Don’ts against Hair Damage
Hair tips: Do's & Don’ts against Hair Damage.Many of us go about our daily routine without thinking of the consequences it may have on our hair. Whether you're hitting the... Read more...
ILES FORMULA Launching to Salons
ILES FORMULA Launching to Salons
   ILES FORMULA Launching to Salons I'm thrilled to announce the expansion of Iles Formula throughout the USA! The successful New York and Los Angeles launches were a blast, and... Read more...
Easy-Back-To-School Hairstyles
Easy-Back-To-School Hairstyles
Easy-Back-To-School Hairstyles It’s back to school season! With so many things to do on the busy mornings before class, it’s hard to find time to do your daughter's hair. Here... Read more...
Easy-To-Do Back-To-School Hairstyles #WendyIles
Easy-To-Do Back-To-School Hairstyles #WendyIles
Easy-To-Do Back-To-School Hairstyles It’s back to school season! With so many things to do on the busy mornings before class, it’s hard to find time to do your daughter's hair.... Read more...
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Allure Best of Beauty Award Winner 2023 logo on a white background
Marie Claire Hair Awards Winner 2025 badge with pink and black text on a white background
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